Brand Tone

Authentic, Storyteller, Appreciative, Ethical

Brand Values

• •Cultural Preservation
• •Ethical Sourcing & Fair Trade
• •Artisan Empowerment
• •Authenticity & Craftsmanship
• •Conscious Consumption & Sustainability
• •Connection

Best Practices

• •Lead with the "Why": Always connect products back to the core values of cultural preservation, ethical sourcing, and artisan empowerment.
• •Spotlight the Artisan: Whenever possible, share stories or details about the artisans or the communities involved in making the products. This humanizes the brand and reinforces authenticity.
• •Use Rich, Sensory Language: Describe the textures, colors, and craftsmanship with evocative words that convey quality, uniqueness, and the beauty of Colombian culture.
• •Educate and Inspire: Share insights into the traditional techniques, the meaning behind patterns or materials, and the positive impact of conscious consumerism.
• •Maintain a Voice of Passionate Respect: Ensure all communication reflects a genuine admiration for Colombian culture and a commitment to ethical practices, avoiding appropriation and focusing on appreciation and partnership.

Social Perception

A niche brand catering to individuals who seek unique, handmade, and ethically sourced products. Trustworthy and genuinely committed to its stated values of supporting artisans and cultural heritage. A source of beautiful, high-quality Colombian crafts. Appealing to consumers who value the story and human element behind their purchases and are willing to invest in "conscious lifestyle" products.

Copy Examples

• •Woven by Hand, Carried with Heart. Discover Colombian Artistry.
• •Each strand tells a story of tradition, skillfully hand-shaped by Colombian artisans. More than an accessory, it’s a piece of living culture, consciously crafted for your everyday.
• •Sun-kissed colors and ancestral skills in every stitch. ✨ Our latest collection of Wayuu Mochilas directly supports the incredible women artisans who keep this magic alive. Wear a story. #Zambba #ColombianMagic #EthicalStyle #HandmadeHeritage
• •From Colombia, With Soul: New Artisanal Arrivals Just For You.
• •Zambba is born from a love for Colombia's vibrant soul and a deep respect for its ancestral crafts. We connect you with the hands and hearts that shape these treasures, fostering a world where every purchase makes a difference.