Brand Tone

Natural & Pure, Caring & Gentle, Rooted in Tradition (Ayurveda/Unani), Direct & Benefit-Oriented

Brand Values

• •Natural Purity: Commitment to using 100% natural, pure, and organic ingredients.
• •Effectiveness & Results: Focus on creating products that deliver tangible results for common hair concerns.
• •Quality: Taking great care in sourcing high-quality herbs and therapeutic ingredients.
• •Holistic Wellness: Drawing from Ayurvedic principles suggests a holistic approach to hair health.
• •Customer Satisfaction: Showcasing customer reviews and addressing common hair problems.
• •Safety: Promoting safe hair styling and alcohol-free formulations.

Best Practices

• •Use words like "pure," "organic," "gentle," and "wholesome."
• •Focus on Tangible Benefits and Problem-Solving: Clearly articulate how the products address specific hair concerns like hair fall, dandruff, and thinning, and the positive outcomes users can expect (e.g., "thicker hair," "stronger roots," "reduced hair fall").
• •Sound confident and informed about hair health.
• •Incorporate Customer Language and Testimonials (Authentically): Use language that resonates with customer experiences and showcase real (or realistic) positive feedback to build credibility and relatability.
• •Maintain a consistent brand voice across all platforms.

Social Perception

Positive for Efficacy, Good Quality Ingredients, Value for Money (Mixed), Trustworthy (Emerging), Niche Product

Copy Examples

• •Experience the Zamani difference – pure, potent, and proven.
• •Our non-greasy spray strengthens roots and revitalizes your hair, naturally.
• •Combat hair loss and embrace thicker, healthier hair with our 100% natural formula.
• •Join countless others experiencing the power of pure herbal care.
• •100% pure ingredients for results you can see and feel.