Brand Tone

Friendly and Approachable, Empathetic and Understanding, Confident and Positive, Helpful and Informative

Brand Values

• •Comfort and Style Unified
• •High Quality
• •Versatility
• •Customer Confidence
• •Authenticity/Being True to Oneself
• •Excellent Customer Service

Best Practices

• •Develop a "Brand Voice Chart": Define core characteristics (e.g., Friendly, Confident, Empathetic, Stylish, Relatable) and for each, list "Do's" and "Don'ts" for language. For example, DO use inclusive language; DON'T use overly technical jargon.
• •Know Your Audience Deeply: Understand the "woman on the go" Zaluna targets. Write as if speaking directly to her, addressing her needs and aspirations in a way that resonates.
• •Embody the Founder's Voice (Edma): Incorporate the warmth, empathy, and mission-driven passion evident in the CEO's messages. This personal touch enhances authenticity.
• •Focus on Benefits and Feelings: Don't just describe features; explain how the clothes will make the customer *feel* (e.g., confident, comfortable, stylish, ready for anything).
• •Maintain Consistency Across All Channels: Ensure the tone is uniform across the website, product descriptions, blog, email marketing, and any future social media. Regular internal reviews of copy can help maintain this consistency.

Social Perception

Positive Customer Experience, Responsive and Caring Brand, Reliable and Trustworthy, Relatable

Copy Examples

• •Zaluna: Effortless style, all-day comfort. For the woman who does it all, and wants to feel amazing doing it. Discover pieces that move with you.
• •Meet your new go-to for literally *everything*. Our [Dress Name] is designed for your busiest days and your most relaxed moments. Crafted from high-quality, breathable fabric, it’s where chic meets comfort, effortlessly. Feel confident, look fabulous, be you.
• •We get it. Life's a whirlwind, and finding that perfect outfit shouldn't add to the chaos. At Zaluna, we're passionate about creating beautiful, high-quality clothes that make you feel confident and comfortable, no matter what your day holds. It's style simplified, for your real life.
• •Hey Gorgeous! Your new favorite outfit just landed at Zaluna ✨
• •Tired of choosing between comfort and style? We believe you deserve both! Our latest collection is packed with versatile pieces designed to make you look and feel incredible. #ZalunaStyle #ComfortAndChic #RealWomenRealStyle