Brand Tone

Passionate & Energetic, Trendy & Stylish, Community-Focused & Inclusive, Proud & Traditional, Direct & Action-Oriented

Brand Values

• •Quality
• •Fan Connection/Loyalty
• •Style & Fashion
• •Heritage & Tradition
• •Empowerment

Best Practices

• •Embrace the "Yellow Storm": Consistently use energetic, passionate, and team-centric language. Hashtags like #YellowStorm, #Zalmi, and team-specific slogans should be staples.
• •Highlight Quality and Style: Go beyond just "fan gear." Use descriptive words that emphasize the premium feel, modern design, and stylish appeal of the apparel (e.g., "crafted for comfort," "sleek design," "premium touch").
• •Foster Community: Address the audience as "Zalmi Fam" or similar inclusive terms. Encourage interaction, user-generated content (fans wearing merchandise), and share fan stories to build a stronger bond.
• •Incorporate Storytelling: Especially for unique collections like "Zalmi X Legacy," tell the story behind the product, highlighting values like tradition, craftsmanship, or community impact.
• •Maintain Visual Consistency: Ensure that the tone of the copy is matched by the visuals used. If the copy is energetic, the visuals should be dynamic. If it's about heritage, the imagery should reflect that. This synergy reinforces the brand message across all platforms.

Social Perception

Zalmi Store is largely perceived as the official and authentic source for Peshawar Zalmi merchandise. It's strongly associated with the cricket team's identity, success, and fan culture. The brand is seen as providing good quality apparel that allows fans to show their support stylishly. There's a growing perception of Zalmi Store as a broader fashion brand, extending beyond just cricket-specific events. Initiatives like the "Zalmi X Legacy" jersey are likely to enhance its image as a socially conscious brand that values local communities.

Copy Examples

• •Headline: Unleash the #YellowStorm! ⚡️ Body: More than just a jersey. It's your passion, your pride, your Zalmi. Shop the official PSL X collection now and wear your heart on your sleeve. Link in bio! #ZalmiStore #PeshawarZalmi #ZalmiLegacy
• •Headline: Style Meets Spirit. Body: From the stands to the streets, Zalmi Store brings you fashion that roars. Discover our latest arrivals – designed for comfort, crafted for champions. #ZalmiFashion #OfficialMerchandise #CricketStyle
• •Headline: Rooted in Tradition. Worn with Pride. Body: Introducing the #ZalmiXLegacy Collection, a tribute to our heritage, stitched with passion. Own a piece of history. Shop now. #SupportLocalArtisans #PeshawarZalmi
• •Headline: Beyond the Boundary. Body: Zalmi Active '24 is here to power your every move. Performance wear that keeps up with your passion. Gear up and conquer. #ZalmiActive #FitnessFashion #TrainLikeAZalmi
• •Headline: Join the Zalmi Fam! 💛 Body: It's more than a team, it's a family. Get your official gear from Zalmi Store and show your true colours. Worldwide shipping available! #ZalmiFamily #YellowStorm #PSL