Brand Tone

Aspirational & Accessible, Helpful & Informative, Trendy & Youthful, Direct & Sales-Oriented

Brand Values

• •Affordability
• •Personalization & Self-Expression
• •Transparency
• •Entrepreneurial Spirit

Best Practices

• •Lead with Emotion, Justify with Price
• •Embrace "You/Your" Language
• •Use Hashtags Strategically
• •Be Upfront and Educational
• •Maintain a Consistent Call-to-Action (CTA)

Social Perception

The brand is perceived as an affordable alternative to higher-end charm brands like Pandora, and as a source for specific, often niche, pop-culture charms. The perception is largely shaped by the brand's own curated content.

Copy Examples

• •Unleash your delightfully wicked side. ✨ Our new collection of villain charms has arrived to tell your story, your way. Who said the heroes get to have all the fun? Tap to shop the magic on zalett.com!
• •Your Story. Your Heroes. Your Price. You don't need superpowers to assemble the ultimate bracelet. From Scarlet Witch to Black Widow, find the hero charms that represent your strength. Build your collection at Zalett Charms and wear your universe with pride. Shop now for 20% off!
• •My bank account thought I couldn't. My Zalett bracelet said I could. Build a full collection for the price of one charm somewhere else. Your dream bracelet is closer than you think. ✨ #ZalettCharms #AffordableLuxury #CharmBracelet #JewelryHack
• •Psst... Your Next Favorite Charm is Inside (and on Sale!)
• •Don't just tell your story. Wear it. Explore hundreds of charms to build your unique piece today.