Tono de Marca

Youthful, Laid-back, and Health-Conscious.

Valores de Marca

• •Natural & Organic Quality
• •Surf Culture & Community
• •Authenticity
• •Mental Wellness
• •Environmental Responsibility

Mejores Prácticas

• •Always Circle Back to Nature: Whether discussing the product or the lifestyle, consistently emphasize the organic, natural, and reef-safe aspects. This is your strongest unique selling proposition.
• •Use "Stoke" Authentically: The brand was inspired by "sharing the stoke." Use this and other authentic surf language to connect with the community, but keep it accessible and positive.
• •Balance Fun with Function: Pair the fun, laid-back call to "Get Zaked" with clear, concise information about the product's benefits (e.g., "nourishes the skin barrier," "reef-safe UV shield").
• •Champion the Mental Health Angle: Periodically create content that explicitly links the ocean and surfing with mental clarity and well-being. This differentiates the brand from competitors focused solely on performance or fashion.
• •Keep it Personal and Local: Remind the audience that you are a new brand from Southern California founded by passionate surfers. This "back-of-the-van" origin story builds authenticity and trust, which is crucial for new subcultural brands.

Percepción Social

The brand is in its infancy, so public perception is still being formed. Early adopters on social media appear supportive and curious. It is perceived as a small, independent startup with a unique, nature-focused product. By focusing on a niche product like tallow-based sun balm instead of mainstream apparel or hardware, it positions itself as an alternative, wellness-oriented player in the broader surf accessories market.

Ejemplos de Copy

• •Your skin barrier's best friend. Made with grass-finished beef tallow and reef-safe zinc to protect you from the elements, naturally. No fillers, no shortcuts. Just pure, organic goodness. #GetZaked
• •The sun's setting. The swell is calling. Are you protected? #GetZaked #SurfTok #MentalHealth
• •Made by Surfers, For the Sea. Protect your skin with the power of nature. Our Beef Tallow Sun Balm is 100% organic and reef-safe. Live life under the sun.
• •Stoke, sunshine, and your new favorite balm.
• •ZAKO was born from a love for the culture and a need for something better. We got tired of chemical-laden sunscreens, so we created our own solution: a simple, effective sun balm from the highest-quality organic ingredients. It’s about sharing the stoke and protecting our skin and our oceans.