Brand Tone

Authentic, Curated & Artistic, Mindful & Calm, Personal & Story-driven, Quality-conscious

Brand Values

• •Craftsmanship & Quality
• •Timeless Design
• •Functionality & Purpose
• •Cultural Appreciation
• •Curated Simplicity
• •Sustainability

Best Practices

• •Emphasize Storytelling: For every product or collection, share its origin, the artisan's story, or the cultural significance. This reinforces the 'magazine' aspect of ZAKKAsine, where every item has a narrative.
• •Use Evocative but Simple Language: Choose words that convey quality, artistry, and tranquility without being overly ornate or complex. Focus on sensory details (e.g., 'tactile,' 'feel,' 'scent').
• •Highlight 'Zakka' Principles: Regularly connect products back to the core philosophy of Zakka – items that are functional, beautiful, improve everyday life, and bring joy through their thoughtful design and use.
• •Maintain Visual and Textual Harmony: Ensure that the copy complements the minimalist, clean, and artistic imagery used on the website and social media. The tone of the text should match the mood of the visuals.
• •Focus on Longevity and Purpose: Stress that these are not disposable items but well-crafted pieces intended for long-term use, becoming part of the user's daily life and personal story. This subtly promotes sustainability and mindful consumption.

Social Perception

A niche retailer offering high-quality, unique Japanese goods that are not easily found elsewhere. A brand with a strong, appealing aesthetic that beautifully blends Japanese and Scandinavian minimalism. A place to discover thoughtfully made items that bring a sense of joy and mindfulness to daily routines. Authentic in its passion for Japanese culture and design. The physical store in Malmö is seen as an inviting space to experience these values firsthand.

Copy Examples

• •Instagram Post (New Ceramic Arrival): Meet the newest addition to our GOSU series by AMABRO. Handcrafted in Japan, each piece carries the quiet beauty of traditional artistry, designed to become a cherished part of your daily rituals. Discover the story within the form. #ZAKKAsine #JapaneseCraftsmanship #TimelessDesign #EverydayBeauty
• •Website Product Description (Tenugui Towel): More than just a cloth, this Tenugui towel is a canvas of Japanese tradition. Woven with care and printed with intricate patterns, it’s a versatile companion for your kitchen, bath, or as a thoughtful gift. Embrace the simple elegance of an item made to be used, loved, and to last. #ZakkaLiving #FunctionalArt #MadeInJapan
• •Facebook Ad (Promoting In-Store Experience): Step into ZAKKAsine in Malmö and immerse yourself in a curated world where Japanese design meets Scandinavian calm. Discover handcrafted treasures, from delicate ceramics to functional home goods, each with a story to tell. Find objects that bring joy and intention to your everyday. Visit us at Hamngatan 4. #ShopLocalMalmo #JapaneseDesign #MindfulLiving #Zakka
• •Email Newsletter Snippet (Highlighting a Collection): This week, we shine a light on our collection of SIWA paper goods – remarkably strong, water-resistant, and beautifully minimalist. Born from a collaboration between a traditional papermaker and industrial designer Naoto Fukasawa, SIWA products embody the essence of 'Zakka': everyday items elevated by thoughtful design and enduring quality. Explore the collection and find your new favorite. #ZAKKAsine #SIWA #JapaneseInnovation #ConsciousLiving
• •Brand Story Snippet (For 'About Us' or a Feature): At ZAKKAsine, we believe everyday objects should be a source of quiet joy. Inspired by the Japanese concept of 'Zakka'—beautiful, functional items that enhance daily life—we carefully select each piece from skilled artisans in Japan. It's a blend of timeless tradition and contemporary creativity, brought to you with a touch of Scandinavian simplicity. Discover items you’ll love to use, day after day.