Brand Tone

Elegant, Evocative, Calm, Authentic, Nurturing

Brand Values

• •Luxury & Quality
• •Storytelling & Connection (Mythology)
• •Well-being & Serenity
• •Sustainability
• •Authenticity & Individuality
• •Craftsmanship

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of Zakiya Scent's tone (Elegant, Evocative, Serene, Authentic, Nurturing) with examples of "do's and don'ts" for language, sentence structure, and vocabulary.
• •Embrace Storytelling: Consistently weave the mythological inspiration into product descriptions, social media content, and blog posts. Go beyond just naming the candle; explain the connection to the character or story and how the scent reflects it.
• •Use Sensory and Emotive Language: Employ vivid adjectives and descriptive phrases that appeal to the senses (olfactory, visual, tactile) and evoke feelings of calm, luxury, comfort, and connection. For example, "velvety vanilla," "sparkling ginger," "ethereal presence."
• •Maintain an Elevated yet Accessible Vocabulary: While the tone is elegant, the language should remain understandable and inviting. Avoid overly academic or obscure jargon, ensuring the storytelling remains engaging.
• •Consistency Across All Channels: Ensure the brand voice is uniformly applied across the website, product packaging, social media captions, email marketing, and any customer service interactions. This builds brand recognition and trust.

Social Perception

Positive Customer Feedback, Appreciation for Aesthetics and Story, Emerging Brand

Copy Examples

• •Zakiya Scent: Where Ancient Myths Illuminate Modern Sanctuaries. Discover hand-poured soy candles that transform your space into a haven of serenity and story. Experience the luxury of fine fragrance.
• •Unveil [Candle Name], inspired by [Mythological Figure/Story]. Let the curated notes of [Top Note], [Middle Note], and [Base Note] weave a tale of [Key Characteristic, e.g., 'courage,' 'tranquility,' 'epiphany'] in your home. Hand-poured with sustainable soy wax for a clean, evocative burn.
• •Pause. Breathe. Reconnect. ✨ Our [Candle Name] candle, with its ethereal blend of [Key Scent Notes], is an invitation to embrace stillness and find your personal legend within. What myth speaks to your soul today? #ZakiyaScent #MythicalMoments #LuxuryCandles #HomeSanctuary #StorytellingScents
• •Welcome to Zakiya Scent: Your Journey into Mythical Aromas Begins. Step into a world where fragrance tells a story. At Zakiya Scent, each candle is a carefully crafted chapter, inspired by the timeless allure of Greek mythology. We invite you to find the scent that doesn't just fill your room, but also your spirit with a sense of peace and wonder.
• •Tired of the everyday? Escape to a realm of myth and tranquility with Zakiya Scent. Our luxurious, hand-poured soy candles, inspired by ancient Greek legends, offer more than just a beautiful aroma – they create an experience. ✨ Shop now and transform your home into a story. [Link]