Brand Tone

Playful & Joyful, Confident & Stylish, Approachable & Friendly, Quality-Conscious

Brand Values

• •Creativity & Quality
• •Comfort & Style
• •Empowerment & Confidence
• •Joy & Playfulness
• •Sustainable Luxury
• •Family & Heritage

Best Practices

• •Embrace Vibrant Language: Use words that evoke happiness, confidence, and playfulness. Think vibrant, joyful, spirited, bold, creative, cosy, deliciously soft, fabulous.
• •Highlight Quality & Comfort: Consistently mention the premium materials (e.g., luxurious cotton-cashmere, cloud-soft yarns) and the comfortable, flattering fit. This reinforces the value proposition.
• •Speak to Empowerment: Frame messaging around how the clothes make the wearer feel – confident, stylish, happy, and empowered. Connect the clothing to positive emotions and self-expression.
• •Maintain an Approachable Authority: While showcasing fashion expertise and quality, keep the tone warm, friendly, and inviting, reflecting its family-business roots. Avoid overly technical jargon unless explaining specific fabric benefits.
• •Be Visually Consistent: Ensure that the playful and colorful aesthetic of the clothing is mirrored in the visual elements accompanying any copy (e.g., bright, well-lit photography, cheerful graphics). The words and images should tell the same joyful story.

Social Perception

Loved for Knitwear, High Quality & Comfortable, Unique & Stylish, Makes You Feel Good, Trusted Brand, Accessible Luxury

Copy Examples

• •Headline: Bye-Bye, Boring. Hello, Brilliant! Body: Life’s too short for dull. Wrap yourself in Zaket & Plover’s vibrant colours and deliciously soft knits. Designed in Melbourne to bring a little sunshine to your every day, because feeling fabulous is always in fashion. #ZaketAndPlover #WearHappy
• •Headline: Cozy Up with Confidence. Body: Our latest collection is here to prove that comfort and chic can be best friends. Crafted from luxurious yarns with those signature playful details you love, each piece is a hug you can wear. Discover your new favourite mood-booster. #KnitwearToLiveIn #AustralianDesign
• •Headline: Not Just a Sweater, It’s a Statement. Body: From bold stripes to whimsical patterns, Zaket & Plover is for the woman who isn’t afraid to express her unique style. Experience the quality, embrace the joy, and turn heads for all the right reasons. #StyleThatSmiles #QualityKnitwear
• •Headline: Feel the Fun, Love the Fit. Body: We believe fashion should feel as good as it looks. That’s why every Zaket & Plover piece is designed with an eye for detail, a passion for quality materials, and a mission to make you feel effortlessly confident and wonderfully you. Explore the new arrivals! #EffortlessStyle #ComfortInColour
• •Headline: Your Wardrobe’s Happy Place. Body: Infuse your style with the joyful spirit of Zaket & Plover. Our family-owned Australian brand blends playful designs with premium, sustainable-minded fabrics, creating pieces you’ll reach for season after season. It’s more than clothing; it’s a feeling. #JoyfulDressing #SustainableStyle