Brand Tone

aspirational, elegant, and sophisticated

Brand Values

• •Tradition & Heritage
• •Quality & Craftsmanship
• •Elegance & Sophistication
• •Customer-Centricity

Best Practices

• •Use an Elegant and Evocative Vocabulary: Consistently choose words that convey sophistication, tradition, and quality. Use terms like "exquisite," "heritage," "craftsmanship," "serene," "éclat," and "grace" to describe products and collections. Avoid slang, overly casual phrases, or generic descriptions.
• •Focus on Storytelling: Instead of just listing features, tell the story behind a collection or a specific piece. What was the inspiration? What emotions does it evoke? This connects the customer to the brand's values of tradition and artistry on a deeper level.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy always matches the high-quality, professional imagery used on the website and social media. The elegance of the photos should be reflected in the elegance of the words.
• •Balance Aspirational and Promotional Messaging: While sales and offers are important, they should be framed within the brand's luxurious context. For example, instead of "Cheap Prices!", use "An Exclusive Opportunity" or "A Special Offer for Our Valued Clients." This maintains the premium feel of the brand while still driving sales.
• •Develop a Brand Style Guide: Create a formal document that outlines the brand's voice, tone, approved terminology, and formatting rules. This guide should be the go-to resource for anyone creating content for Zainab Fazlani, ensuring that every piece of communication—from an Instagram story to a customer service email—is perfectly aligned with the brand's identity.

Social Perception

a premium, yet accessible, Pakistani fashion house. It is perceived as a reliable source for traditional and formal wear. The target audience likely consists of women who appreciate cultural heritage in fashion and are looking for outfits for special events, festivals, and daily elegant wear. The brand is seen as classic and tasteful rather than trendy or fast-fashion.

Copy Examples

• •Introducing 'Ivory Serenade'. A collection where timeless tradition meets contemporary grace. Each piece is a testament to exquisite craftsmanship, designed to make every moment a cherished memory. Explore the collection and embrace the art of elegance. Link in bio. #ZainabFazlani #IvorySerenade #PakistaniCouture #LuxuryFashion #TraditionalWear
• •Discover the subtle allure of 'Mint Éclat'. This enchanting ensemble is crafted from the finest lawn fabric, featuring intricate embroidery that dances in the light. Its refreshing mint hue and graceful silhouette make it the perfect choice for daytime celebrations and elegant soirées. A masterpiece of design and comfort, it promises to be a treasured addition to your wardrobe.
• •Exclusive Offer: Experience Luxury with 70% Off Our Signature Collections
• •Elegance is an attitude. Our latest formal attire is designed for the woman who commands attention with grace and sophistication. From rich fabrics to delicate details, find the perfect outfit for your next special occasion at Zainab Fazlani. Shop now for complimentary delivery across Pakistan.
• •Zainab Fazlani: Weaving the rich tapestry of Pakistani heritage into every thread. Discover fashion that transcends seasons.