Tono de Marca

empowering, supportive, and sophisticated

Valores de Marca

• •Empowerment
• •Quality
• •Support and Community
• •Inclusivity
• •Conscious Beauty

Mejores Prácticas

• •Always Lead with Empowerment: Every piece of copy, from product descriptions to social media captions, should aim to uplift and instill confidence in the customer. Use strong, positive words like "empower," "celebrate," "confidence," and "beauty."
• •Center the Founder's Story: Weave the narrative of the founder's journey into the brand's communication. This authenticates the brand's mission and builds a stronger connection with the community.
• •Highlight Quality and Ethics: Consistently mention the high-quality materials of the hijabs and the vegan, clean nature of the cosmetics. This reinforces the brand's commitment to excellence and conscious consumerism.
• •Maintain a Supportive and Inclusive Tone: Use welcoming and encouraging language. Position the brand as a supportive friend and resource for the hijabi community, especially for those who may be new to it.
• •Balance Sophistication and Relatability: While the brand aesthetic is glamorous and sophisticated, the voice should remain accessible and relatable. Avoid overly technical jargon and speak to the real-life needs and aspirations of your audience.

Percepción Social

The public perception, as gleaned from reviews, is largely positive. Customers appreciate the quality of the products and the ease of the shopping experience. The brand is seen as a reliable source for hijabs and related accessories, filling a specific market need. The story of its founding likely resonates well with its target audience, creating a sense of connection and trust.

Ejemplos de Copy

• •Elegance in every fold. Discover our new collection of premium jersey hijabs, designed for effortless style and all-day comfort. Because your confidence is your best accessory. #ZAHNAHDesigns #HijabFashion
• •Bold color, clean conscience. Our new vegan liquid lipsticks deliver intense pigment and a waterproof finish, so you can express yourself beautifully and ethically. #ZAHNAHBeauty #VeganMakeup #CrueltyFree
• •Your journey, beautifully supported. Our 'New Hijabi Experience' box is thoughtfully curated with everything you need to feel confident and comfortable. Welcome to the sisterhood. #ZAHNAH #NewHijabi #ModestFashion
• •Beautiful. Glamorous. Confident. That’s the ZAHNAH woman. We're more than just a brand; we're a celebration of your unique style and strength. #ZAHNAHStyle #EmpoweringWomen
• •Style with ease, now for less. Enjoy 20% off all hijab accessories this week. Find your perfect undercaps, pins, and more to complete your look. #ZAHNAHSale #HijabAccessories