Brand Tone

Elegant, sentimental, spiritual, and story-driven. Evokes a sense of modern nostalgia, blending ancient wisdom with contemporary life. The language used is often poetic and evocative, emphasizing connection, meaning, and the passage of traditions.

Brand Values

• •Heritage and Tradition: Zahava emphasizes the importance of lineage, cultural roots (specifically Jewish and multicultural), and passing down stories and traditions. The concept of 'heirlooms' is central, signifying pieces designed to be cherished for generations.
• •Meaning and Symbolism: Each piece is infused with intention and symbolism, often drawing from ancient wisdom, spiritual concepts, and personal milestones. The jewelry is meant to be more than adornment; it's a way to connect with deeper ideas and personal narratives.
• •Craftsmanship and Ethical Production: The brand highlights the handcrafted nature of its jewelry, made by master artisans primarily in Tel Aviv, as well as Los Angeles and Jaipur. There's an emphasis on ethically sourced materials, including conflict-free diamonds and gold purchased through recognized sources.
• •Celebration of Moments: Zahava jewelry is designed to mark and elevate significant life events, from major milestones like weddings and births to everyday moments of connection and reflection.
• •Spiritual Connection and Identity: The brand encourages an exploration of personal identity and spiritual connection in the modern world. It speaks to a desire for objects that hold deeper meaning and reflect one's inner world.
• •Empowerment and Storytelling: Particularly through the founder's previous work with The Brave Collection, there's an undercurrent of empowering artisans and using design as a platform to tell powerful stories. This narrative of meaning and connection extends to Zahava.

Best Practices

• •Embrace Storytelling: Every piece of copy, from product descriptions to social media posts, should have a narrative element. Focus on the meaning, inspiration, or the moment a piece is designed to commemorate.
• •Use Evocative and Symbolic Language: Incorporate words that speak to heritage, connection, spirituality, and timelessness. Highlight the symbolism behind specific designs or gemstones.
• •Maintain an Elegant and Poetic Voice: Even in short-form content, strive for a slightly elevated and thoughtful tone. Avoid overly casual or slang-heavy language.
• •Emphasize Craftsmanship and Ethical Sourcing: Subtly weave in details about the handcrafted nature of the jewelry and the commitment to ethical practices, as these are core to the brand's identity and value proposition.
• •Connect with Personal Milestones: Frame the jewelry not just as a product, but as a way to celebrate and remember significant life events and relationships. Use language that resonates with these deeply personal experiences.

Social Perception

Zahava is perceived as a brand offering high-quality, meaningful, and unique jewelry. Customers appreciate the customizable nature of some pieces, allowing for personalization and the commemoration of special dates and relationships. The 'heirloom' quality resonates with those seeking timeless pieces with lasting sentimental value.

Copy Examples

• •Mark Your Moment in Gold. Our handcrafted Calendar Charm, a timeless reminder of the day your story changed forever. Personalize it with a diamond or birthstone, and carry that precious date close to your heart.
• •Ancient Wisdom, Modern Heirlooms. Discover jewelry that whispers tales of heritage and connection. Each Zahava piece is a bridge between generations, designed to be cherished and passed down.
• •More Than Adornment, It's Your Story. Infused with symbolism and crafted with intention, our Traveller's Tokens carry private messages of strength, peace, or guidance. What will yours say?
• •From Tel Aviv, With Love & Legacy. Experience the artistry of master metalsmiths in every Zahava creation. Ethically sourced, handcrafted, and designed to elevate your everyday and your most sacred celebrations.
• •Find the Golden Within. Zahava means 'golden.' Our pieces are a reminder of your own inner light, your unique journey, and the beautiful collision of your heritage with who you are today.