Tono de Marca

Passionate, respectful, artisanal, heartfelt, reverent, personal, approachable, authentic, and driven by a genuine love for the craft.

Valores de Marca

• •Artisanal Quality and Craftsmanship
• •Revival of Ancient Traditions
• •Authenticity and Passion
• •Community and Connection
• •Resilience and Integrity

Mejores Prácticas

• •Always lead with passion and reverence. Every piece of copy should reflect a genuine love and respect for the mythologies and the craft of woodcarving.
• •Tell the story behind the art. Share the inspiration for each piece, whether it's a specific myth, a historical artifact, or a personal connection to the deity.
• •Use descriptive and evocative language. Words like "hand-carved," "artisanal," "ancient," "powerful," and "sacred" will reinforce the brand's values and the quality of the products.
• •Engage with the community personally and respectfully. When responding to comments and messages, maintain a warm and appreciative tone that acknowledges the customer's spiritual connection to the products.
• •Maintain transparency and authenticity. Continue to share the brand's story, including its Ukrainian roots and the challenges it faces. This builds trust and strengthens the bond with the community.

Percepción Social

Perceived as authentic artisans creating high-quality, beautiful, and meaningful products. Highly regarded by customers who feel a deep personal connection, seeing the brand as a legitimate and respected source for pagan/mythological art, with strong community support.

Ejemplos de Copy

• •Feel the presence of the Allfather. Our hand-carved Odin statue, crafted from solid oak, brings the wisdom and power of the Norse pantheon into your home. Each detail is carved with reverence and a deep love for the ancient tales. Discover the spirit of Asgard with Zagrava Workshop.
• •Introducing our new depiction of Freyja, the goddess of love, beauty, and strength. Her determined gaze and graceful form are captured in this stunning oak statuette. A perfect centerpiece for your altar or a beautiful reminder of the divine feminine. #Freyja #NorseMythology #PaganArt #WoodCarving #ZagravaWorkshop
• •From the halls of Olympus to the forests of the Celts, our handcrafted statues honor the gods of old. Each piece is a testament to ancient traditions, carved with passion and skill. Bring home a piece of mythology. Shop the Zagrava Workshop collection.
• •Connect with the Horned God of the wild. Our Cernunnos statue is meticulously carved to capture his powerful and serene presence. Made from sturdy oak, this piece is a bridge to the ancient Celtic world, perfect for your altar or as a unique piece of spiritual art. #Cernunnos #CelticGod #PaganAltar #Wiccan #Druid
• •A heartfelt thank you for being a part of the Zagrava Workshop family. As a token of our appreciation, we invite you to explore our latest creations. Continue your journey into the world of mythology and find a new guardian for your sacred space. Your support helps us keep the ancient traditions alive.