Brand Tone

Passionate & Enthusiastic, Authentic & Genuine, Humorous & Playful (with a spooky edge), Craft-Oriented & Proud, Approachable & Community-Focused

Brand Values

• •Quality & Craftsmanship
• •Family Heritage & Tradition
• •Innovation
• •Customer Satisfaction & Experience
• •Authenticity (in product and character)
• •Made in the USA
• •Fun & Entertainment

Best Practices

• •Lead with Passion, Sprinkle with Humor: Always let your enthusiasm for Halloween, masks, and quality shine through. Don't be afraid to inject playful or spooky humor that aligns with the fun of dressing up.
• •Champion Your Craft & Heritage: Regularly weave in "Handmade in the USA," "Family-Owned Since 1974," and the artistry behind the masks. This reinforces authenticity and quality.
• •Speak to Your "Creatures of the Night": Use language that resonates with Halloween enthusiasts, haunters, cosplayers, and collectors. Words like "unleash," "transform," "terrifyingly realistic," "nightmare fuel," "epic" can be effective.
• •Focus on the "Become" Factor: Emphasize that these aren't just masks, but tools for transformation into a character. Highlight features like moving mouths and comfort that enhance this experience.
• •Keep it Real & Engaging: Especially on social media, maintain an approachable, genuine voice. Ask questions, encourage user-generated content (showcasing customer photos/videos), and respond to comments to build community. Use behind-the-scenes glimpses to reinforce authenticity.

Social Perception

Highly Regarded for Quality, Comfortable & Wearable, Trusted & Respected, Creative & Innovative, Good Value (for the price), Engaging & Fun Online Presence

Copy Examples

• •Headline: Don't Just Wear a Mask. Become the Monster. Body: Unleash your inner beast with Zagone Studios! For over 45 years, our family has been handcrafting the most terrifyingly realistic and comfortable masks right here in the USA. Ready to own Halloween?
• •Headline: Warning: May Cause Excessive Screaming (and Laughter). Body: Our [Specific Mask Name, e.g., "Mega Mouth Chomper"] isn't just a mask, it's a personality upgrade. Handmade for comfort, designed for chaos. Get yours and get ready for the reactions! #ZagoneScare
• •Headline: From Our Family Workshop, To Your Epic Halloween. Body: Every stitch, every paint stroke, every terrifyingly perfect detail is a labor of love from our family to yours. Experience the Zagone difference – masks so real, they're unreal. Shop handmade, shop USA.
• •Headline: The Haunter's Secret Weapon? It's Probably a Zagone. Body: Professionals choose Zagone for a reason: unparalleled realism, all-night comfort, and a scare factor that's off the charts. Elevate your haunt this year.
• •Headline: Your Face Called. It Wants a Vacation. Body: Let one of our handcrafted characters take over for the night! Perfect for parties, haunts, or just freaking out the delivery guy. Check out our new arrivals – if you dare! (P.S. Tag us in your pics!)