Brand Tone

The brand's tone is overwhelmingly celebratory, empowering, and sophisticated. It uses vibrant and inspiring language, is inclusive and community-focused, and carries a forward-looking optimism, positioning itself as a platform for a futuristic Africa bursting with joie de vivre, luxury, and fun.

Brand Values

• •Cultural Celebration
• •Empowerment and Opportunity
• •Community and Connection
• •Excellence and Sophistication
• •Inclusivity and Diversity

Best Practices

• •Use Empowering and Celebratory Language: Always frame communications with positive, uplifting, and sophisticated words. Focus on terms like "celebrate," "empower," "inspire," "richness," and "vibrancy" to reflect the brand's core mission.
• •Highlight a Multi-Faceted Experience: While fashion is a key pillar, ensure copy reflects the brand's full scope, including art, music, food, business, and film. Use the umbrella "ZAF" to unify these diverse cultural expressions.
• •Tell Success Stories: Regularly feature the stories of designers, artists, and entrepreneurs who have participated in the events. This provides social proof and reinforces the brand's value of empowerment and opportunity.
• •Emphasize Community and Connection: In all messaging, invite the audience to "join," "connect," "experience," and "be part of" the movement. Use inclusive language that makes everyone feel welcome.
• •Maintain a Tone of Aspiration and Quality: Associate the brand with excellence. Mention prestigious venues, the high caliber of talent, and the "luxury" experience to appeal to an audience that values quality and cultural sophistication.

Social Perception

The public perception of ZAF and its associated events is highly positive, recognized as a significant cultural event in Zurich. It is described as a "resounding success" and an "unforgettable night of fun and love," lauded for creating a vibrant atmosphere, fostering a strong sense of community, and acting as a crucial platform for nurturing talent. There is no evidence of significant negative perception.

Copy Examples

• •ZAF: The Heart of Afro-Culture in Switzerland. Celebrate, Connect, and Be Inspired.
• •More than a runway. It was a statement. Last night, we witnessed the future of fashion, where every design told a story of heritage and innovation. This is the magic of African Fashion Night. This is ZAF. ✨ #ZurichAfroFestival #AfricanFashionNight #CultureInMotion
• •Taste the diaspora. The Black Food Festival by ZAF is a journey of flavor, celebrating the rich culinary traditions of Africa and beyond. Join us for a feast of culture, community, and unforgettable cuisine. Get your tickets now!
• •Empowering the next generation of leaders. Our upcoming business panel brings together innovators and entrepreneurs to discuss 'The Future of Diversity in Business.' Join the conversation and be part of the change. #ZAF #BlackExcellence #Innovation #Networking
• •ZAF - Zurich Afro Festival: Where culture thrives, talent shines, and community is celebrated.