Brand Tone

elegant, sophisticated, and contemporary, with an emphasis on quality and design

Brand Values

• •Italian Design and Craftsmanship
• •Quality and Functionality
• •Innovation
• •Enriching Everyday Life / Bringing Joy
• •Versatility
• •Authenticity

Best Practices

• •Emphasize Italian Heritage & Design: Consistently weave in phrases like \"Italian design,\" \"crafted in Italy,\" \"Venetian artistry,\" or \"designed by Federico De Majo\" to reinforce brand origins and design credibility.
• •Use Evocative and Sensory Language: Describe products not just by their features but by the experience they create (e.g., \"a soft, inviting glow,\" \"vibrant hues that dance in the light,\" \"the pleasing weight of handcrafted glass\").
• •Maintain an Elegant and Sophisticated Vocabulary: Opt for refined language. Avoid overly casual slang or jargon. Focus on terms that convey quality, craftsmanship, and aesthetic appeal.
• •Highlight Quality and Functionality with Grace: When discussing technical aspects (e.g., battery life, materials), frame them within the context of benefit and lifestyle enhancement (e.g., \"Enjoy extended evenings outdoors with over 9 hours of cordless illumination,\" \"Durable borosilicate glass designed for everyday beauty\").
• •Tell a Story of Lifestyle Enhancement: Connect Zafferano products to moments of joy, conviviality, personal expression, and the beautification of spaces. Show how the products integrate into and elevate the customer's life.

Social Perception

a provider of high-quality Italian design

Copy Examples

• •Headline: Illuminate Your Moments. Discover Zafferano. Body: From intimate dinners to grand celebrations, Zafferano's Italian-designed lighting and tableware transform every occasion. Experience the art of light, the poetry of glass.
• •Headline: The Poldina Lamp: Iconic Design, Cordless Freedom. Body: Unmistakably Zafferano. The Poldina collection blends timeless Italian aesthetics with innovative rechargeable technology. Brighten your world, indoors and out, with effortless elegance.
• •Headline: Crafted in Italy, Savored by You. Body: Each Zafferano glass is a testament to heritage and artistry. Elevate your everyday rituals with vibrant colors and exquisite forms, designed by Federico De Majo to bring joy to your table.
• •Headline: Beyond Illumination. Beyond Expectation. Body: Zafferano lamps are more than just a light source; they are a statement of style. Discover collections that marry innovative functionality with the soul of Italian design. Create an atmosphere that speaks volumes.
• •Headline: The Art of Conviviality: Set Your Table with Zafferano. Body: Gather, share, and celebrate with Zafferano's exquisite tableware. Our glasses and carafes, born from a passion for design, turn every meal into a masterpiece of taste and togetherness.