Brand Tone

The brand employs a hybrid tone: aspirational and chic on its website and Instagram, yet approachable, enthusiastic, and educational on TikTok. Across all platforms, the underlying tone is value-driven, consistently reinforcing the idea of attaining luxury without the exorbitant price tag, speaking the language of fragrance enthusiasts.

Brand Values

• •Authenticity and Quality
• •Affordable Luxury
• •Customer Experience and Personalization
• •Tradition and Modernity

Best Practices

• •Balance Aspiration with Accessibility: Always pair luxurious and evocative language with the core message of affordability and value. Use words like "opulent," "timeless," and "elegant," but ground them with phrases like "honest prices," "smart choice," and "everyday luxury."
• •Adapt the Tone to the Platform: Maintain the chic, minimalist voice on Instagram and the website, while embracing a more energetic, trend-focused, and direct tone for TikTok. The core values remain the same, but the delivery changes to fit the audience's expectation on each channel.
• •Focus on Sensation and Storytelling: Sell the experience, not just the product. Instead of listing ingredients, describe the feeling or the occasion the scent evokes. Use evocative descriptions like "a tranquil escape," "sunshine in a bottle," or "your favorite coffee break, bottled."
• •Leverage Social Proof and Urgency: Incorporate customer testimonials and user-generated content in marketing. Use phrases like "viral sensation," "everyone's talking about," and "before it's gone again" to build hype and encourage immediate action, especially for products popular on TikTok.
• •Educate to Build Trust: Continue creating content that demonstrates expertise, such as distinguishing between real and fake products or explaining different scent notes. This positions the brand as a credible authority and a trusted resource, not just a retailer.

Social Perception

ZADPerfumes is perceived as a reliable and affordable source for trendy Arabian and inspired perfumes, providing excellent value for money. The brand's physical stores are well-regarded for knowledgeable staff, and on social media, particularly TikTok, ZADPerfumes is seen as an authority and a go-to destination for viral fragrances, positioning itself as a trustworthy retailer and an active participant in the fragrance enthusiast community.

Copy Examples

• •Timeless elegance, redefined. Discover the scent that speaks for you, without saying a word. Our fragrances are crafted for longevity and luxury. #ZADPerfumes #ScentOfDistinction #AffordableLuxury
• •Same vibe, smarter price. ✨ Why choose when you can have it all? Get the viral scent everyone’s talking about. Link in bio! #PerfumeDupe #FragranceTikTok #ZADPerfumes #ViralScents
• •Luxury Scents, Honest Prices. Experience the opulence of authentic Arabian perfumes and inspired fragrances. Quality, authenticity, and your signature scent await.
• •Find Your Unforgettable. From the rich notes of oud to bright, floral bouquets, our collection has a story for every style. Shop now and enjoy complimentary shipping on orders over $50. Your journey into luxury fragrance starts here.
• •Inside: The Scents Everyone’s Asking For… Don't miss out on the top 5 fragrances going viral this month. We’ve got them in stock and ready to ship. See what the hype is all about...