Tono de Marca

Enthusiastic, Community-Focused, and Knowledgeable

Valores de Marca

• •Passion for the Hobby
• •Community Building
• •Accessibility & Variety
• •Collector-Centric Service

Mejores Prácticas

• •Use Collector's Language: Incorporate terms that resonate with the TCG community, such as "pulls," "master set," "holy grail," "sealed collection," and specific game names. This shows authenticity and expertise.
• •Maintain an Enthusiastic and Positive Tone: Your copy should always reflect genuine passion. Use exclamation points and positive, exciting adjectives, but avoid corporate jargon. The voice should be that of a fellow fan, not just a retailer.
• •Center the Community: Frame your messaging around shared experiences. Ask questions, encourage users to share their collections, and promote events as gatherings for like-minded people. This builds loyalty beyond the products themselves.
• •Be Visually Driven: In the world of collectibles, the product is the hero. Ensure your copy directly supports high-quality images and videos of the cards and products, describing their condition, rarity, and appeal.
• •Be Transparent and Helpful: While maintaining a fun tone, ensure practical information (price, availability, event details) is clear and easy to find. Given the negative feedback on customer service, using a helpful and proactive tone in all communications, especially in FAQs and support channels, is crucial for rebuilding trust.

Percepción Social

The public perceives Zadoys.ch primarily as a specialized and major retailer for Pokémon cards in Switzerland. They are seen as a legitimate business with a physical store and an active role in the TCG community. Positive perception is built on their extensive product range and community events. However, the brand's reputation is impacted by some negative customer service experiences reported online, specifically concerning a perceived lack of support with postal issues. While automated analyses deem the site trustworthy, the low volume of online reviews means that negative feedback can have a significant impact.

Ejemplos de Copy

• •The hunt is on! The new Scarlet & Violet: Twilight Masquerade set has officially landed at Zadoys! We've got booster boxes, single packs, and Elite Trainer Boxes ready for your collection. Who are you hoping to pull? Let us know in the comments! #Zadoys #PokemonTCG #TwilightMasquerade #SwissCollectors
• •Think your deck has what it takes? Join us this Saturday for our weekly Pokémon League Challenge at the Zadoys store in Basel! It's all about fun, strategy, and community. All skill levels are welcome. Let's see who comes out on top! Sign up link in bio. #PokemonLeague #ZadoysGaming #BaselEvents
• •Now THIS is a piece of history. Just added this stunning Base Set Charizard to our vintage collection. The nostalgia is real! Available now for the ultimate collector. What's your holy grail card? #VintagePokemon #Charizard #PokemonCollector #Zadoys
• •From the latest Japanese drops to the single card that completes your master set, find it at Switzerland's biggest Pokémon store. We're collectors ourselves, so we know what you're looking for. Secure shipping on all orders. Your next great pull is waiting at Zadoys.ch. #PokemonCards #TCGShop #Zadoys
• •MAIL DAY! We love seeing what you pull from packs you got at Zadoys. Tag us in your photos (@zadoys.ch) and use #ZadoysPulls for a chance to be featured on our page this Friday. Happy collecting, trainers!