Brand Tone

transactional, direct, and product-centric

Brand Values

• •Accessibility
• •Authenticity
• •Efficiency

Best Practices

• •Develop a Clear "About Us" Story: Create a narrative that explains why Zacushop was founded. Is it by collectors, for collectors? This story will become the foundation for a more engaging and less transactional tone.
• •Be the Collector's Ally: Use language that shows you understand the hobby. Refer to figures as "grails," "scales," or "nendoroids." Discuss the importance of "good paint jobs" and "sturdy bases." This builds credibility and community.
• •Maintain a Consistent Voice Across All Channels: Once a brand voice is established (e.g., enthusiastic and knowledgeable), ensure it is used consistently, from the website's product descriptions to future social media posts and customer service emails.
• •Highlight Authenticity and Quality in Every Message: The fear of counterfeit products is significant in this market. Reiterate the commitment to "official," "licensed," and "authentic" products in banners, descriptions, and social posts to build trust.
• •Engage with the Community (When on Social Media): Plan to actively participate in the broader conversation. Ask questions, run polls about desired figures, and share user-generated content (with permission). This will shift the perception from a simple store to a valued part of the collecting community.

Social Perception

neutral to non-existent social perception

Copy Examples

• •Your Universe, Expanded. The latest official Genshin Impact and Honkai: Star Rail figures have arrived. Secure your favorites before they're gone. Shop now.
• •Capture the Moment. Pre-order the official 1/7 scale figure of [Character Name]. Meticulously crafted and fully licensed, this is a centerpiece for any true collector. Reserve yours today for guaranteed delivery.
• •Your collection is waiting for its next hero. We noticed you're a fan of [Game/Series]. New pre-orders from that universe just dropped, with the authentic quality you expect from us. See what ’s new.
• •From screen to shelf. ✨ We're dedicated to bringing you 100% authentic figures from the games you love. Fast shipping, fair prices. What character are you searching for? #Zacushop #AnimeFigures #GenshinImpact #FigureCollector
• •Build Your Dream Collection Without Breaking the Bank. At Zacushop, we connect you with authentic, licensed anime figures at prices that make sense. Great value, express shipping. Your next grail is waiting.