Brand Tone

Aspirational yet accessible, friendly, chic, and confident. Positive and encouraging, empowering customers to express personal style.

Brand Values

• •Uniqueness and Individuality
• •Sustainability
• •Quality and Craftsmanship
• •Modern Elegance
• •Community Engagement

Best Practices

• •Maintain a Consistent Voice: Whether on the website, Instagram, or TikTok, the tone should always be chic, friendly, and empowering. Create a simple brand voice guide for anyone writing copy.
• •Emphasize Key Values: Regularly weave in the core values of uniqueness, sustainability, and modern elegance into your captions and product descriptions.
• •Use Storytelling: For vintage pieces, tell a small story or hint at a past life. For the in-house line, share the design inspiration. This adds depth and emotional connection to the products.
• •Engage with Your Community: Use questions in your captions to encourage comments and interaction. Respond to comments and DMs in the brand's friendly and helpful tone.
• •Stay Visually and Tonally Aligned: Ensure that the copy for each post perfectly complements the visual. The words should enhance the feeling that the images or videos are trying to convey, creating a cohesive and immersive brand experience.

Social Perception

Positive; perceived as a trendy and trustworthy source for unique, stylish, and distinctive clothing. Professional and customer-friendly, with a clear brand identity.

Copy Examples

• •They don't make them like this anymore. ✨ Slip into a piece of history with our latest one-of-a-kind vintage dress. Perfect for making new memories. #ZabuVintage #TimelessStyle
• •Designed by us, for you. Our new in-house collection is here to elevate your everyday with modern silhouettes and timeless elegance. Discover your new favorite outfit. #ZabuBoutique #ModernElegance
• •Sustainable style that tells a story. Choose vintage and give beautiful garments a second life. Explore our curated collection of pre-loved treasures. #SustainableFashion #WearTheStory
• •Your wardrobe is calling. 📞 Our Steal Rack Weekend is back! Find incredible vintage and curated pieces at prices you won't want to miss. This weekend only! #ZabuSale #VintageFinds
• •More than just clothes, it's a feeling. At Zabu, we curate pieces that let your confidence shine. Redefine your style, redefine your world. #ZabuStyle #BeUnique