Brand Tone

Helpful and Supportive, Encouraging and Empowering, Transformative and Aspirational, Friendly and Approachable, Practical and Value-Oriented

Brand Values

• •Customer Empowerment: Enabling homeowners to improve their homes themselves.
• •Quality and Durability: Offering high-quality products with warranties.
• •Accessibility and Affordability: Providing cost-effective home improvement solutions.
• •Simplicity: Making the process of selection, measurement, and installation as straightforward as possible.
• •Customer Satisfaction: Striving for a five-star experience and positively responding to customer feedback.
• •Innovation: Providing modern solutions like enclosed blinds and energy-efficient glass.

Best Practices

• •Stay Encouraging & Empowering: Always frame DIY as an achievable and rewarding experience. Use words like "you can," "easy," "simple," "transform," and "create."
• •Focus on the "Before & After" Benefit: Highlight the tangible and emotional transformation. Use visuals and storytelling to show how Zabitat improves homes and lives.
• •Be a Helpful Guide, Not Just a Seller: Provide genuine advice, tips, and comprehensive support. Anticipate customer questions and address them proactively in your copy.
• •Maintain a Friendly, Approachable Voice: Use conversational language. Engage with comments and questions on social media promptly and personably. Avoid overly technical jargon where possible, or explain it clearly.
• •Emphasize Value and Quality: Clearly communicate the cost-effectiveness of upgrading with Zabitat versus full replacements, alongside the durability and aesthetic appeal of the products. Use customer testimonials to reinforce this.

Social Perception

Positive: Customers perceive Zabitat positively, appreciating the product quality, the transformative results, and the DIY-friendly approach. Helpful Resource: Seen as a go-to source for door upgrade solutions, particularly for those looking to DIY.

Copy Examples

• •Headline: Unlock Your Home's Potential. ✨ Body: Don't just change your door, transform your entryway! With Zabitat, a stunning home makeover is easier and more affordable than you think. DIY-friendly designs, expert support. What are you waiting for? #ZabitatMakeover #CurbAppealBoost
• •Headline: Love Your Light, Lose the Looky-Lous. 😎 Body: Brighten your home without sacrificing privacy. Our stylish door glass inserts and enclosed blinds offer the perfect blend of natural light and peace of mind. Easy to install, even easier to love. Explore options today! #ZabitatPrivacy #HomeUpgrade
• •Headline: Weekend Project? Welcome Home to Wow! 🤩 Body: Transform your tired old door into a statement piece this weekend. With Zabitat's simple DIY kits and step-by-step guides, you're just hours away from a breathtaking new entryway. Get started! #DIYDoor #ZabitatTransformation
• •Headline: Old Door, New Tricks. No Replacement Needed! 🛠️💰 Body: Why replace when you can revitalize? Zabitat offers a smarter way to upgrade your entryway. Add beautiful, energy-efficient glass or stylish blinds to your existing door and save big! See how. #SmartHomeImprovement #ZabitatValue
• •Headline: From Drab to Fab in an Afternoon. Seriously. ☀️ Body: Think a major home upgrade takes weeks? Think again. Zabitat's door glass inserts can be installed in about an hour, instantly boosting your home's charm and value. Ready for a rapid refresh? #ZabitatQuickWin #EntrywayEnvy