Brand Tone

Youthful & Trendy, Aspirational & Stylish, Approachable & Friendly, Dynamic & Fresh, Confident

Brand Values

• •Fashion-Forwardness
• •Variety & Choice
• •Accessibility
• •Style Empowerment
• •Customer Engagement

Best Practices

• •Always write with the young, trend-conscious Polish woman in mind. Use language, references, and humor that resonate with her.
• •Ensure copy complements the vibrant, stylish imagery ZABA uses. Words should enhance the visual appeal, not detract from it. Use emojis appropriately to add personality, especially on social media.
• •Continuously highlight what's new, fashionable, and currently trending. Use words like "new," "latest," "trending," "hot," "now."
• •Use a friendly, slightly informal yet confident voice. Ask questions, encourage interaction, and make the customer feel like part of an exciting fashion community.
• •While the style might adapt slightly (e.g., more playful on TikTok, slightly more informative on the website), the core youthful, trendy, and aspirational tone should be recognizable everywhere ZABA communicates. Create a simple style guide for quick reference.

Social Perception

A go-to source for current fashion, Affordable and accessible, Visually appealing, Modern e-commerce experience

Copy Examples

• •Instagram Post (New Dress Collection): "Stop scrolling! 🚫✨ Your dream dress just dropped. Our NEW collection is here to turn heads and break hearts. Which one are you adding to cart? 😉 #ZabaStyle #NewCollection #DressObsessed #MustHaveFashion #PolishFashion"
• •Facebook Ad (Seasonal Sale): "🔥 HOTTEST Sale of the Season! 🔥 Refresh your wardrobe with ZABA's trending pieces, now up to 50% OFF! Don't miss out – these styles are flying fast! 🛍️ Shop Now: [Link] #ZabaSale #FashionDeals #StyleSteals #LimitedTimeOffer"
• •TikTok Video Caption (Outfit of the Day): "OOTD check! ✨ Rocking this full ZABA look today. Comfy, chic, and totally on point. What do you think? 👇 #ZabaOOTD #TikTokFashion #GetTheLook #StyleInspo #PolishGirl"
• •Website Banner (New Arrivals): "✨ JUST LANDED ✨ Fresh fits for your week! Discover the latest obsessions and update your style game. Shop New Arrivals now!"
• •Email Subject Line (Promotion): "👑 Hey Fashion Queen! Your Next Favorite Outfit is Waiting (P.S. It's on sale!)"