Brand Tone

Informative & Direct, Modern & Trendy

Brand Values

• •Product Variety & Choice
• •Quality (Assumed)
• •Compliance
• •French Identity (Potential)
• •Lifestyle Choice (Potential)

Best Practices

• •Be Clear and Informative: While being enthusiastic, ensure product descriptions and announcements are clear, accurate, and provide all necessary information (e.g., nicotine strength options, PG/VG ratios, compatibility).
• •Emphasize Product Variety and Choice in marketing materials, showcasing the wide selection of hardware and e-liquids.
• •Highlight Quality by focusing on well-known brands and detailed product descriptions that build trust.
• •Reinforce Compliance by clearly stating adherence to legal requirements, such as age verification, in all communications.
• •Appeal to French Identity by emphasizing 'Fabriqué en France' products and supporting local manufacturing to resonate with local customers.

Social Perception

A modern, compliant, and quality-focused provider of vaping products, offering a wide variety of choices while adhering to legal requirements and potentially appealing to a sense of lifestyle choice.

Copy Examples

• •Discover our wide range of e-liquids, meticulously crafted with premium ingredients. Fabriqué en France.
• •Explore the latest in vaping technology with our cutting-edge electronic cigarettes and atomizers.
• •Find your perfect vape. Choose from our extensive collection of e-liquids and hardware.
• •Age verification required. By entering this site, you confirm you are over 18 years old.
• •Specialized distance selling for all your vaping needs. Shop our catalog today!