Brand Tone

Traditional, Authentic, Quality-Conscious, Appreciative, and Value-Oriented

Brand Values

• •Craftsmanship & Artistry
• •Heritage & Tradition
• •Quality & Durability
• •Comfort & Style
• •Customer Satisfaction

Best Practices

• •Emphasize Craftsmanship and Heritage: Consistently use words like 'handcrafted,' 'artisanal,' 'traditional,' 'heritage,' and 'authentic' to reinforce the brand's core identity.
• •Highlight Quality and Materials: Regularly mention the 'premium leather,' 'quality construction,' and the care ('passion and precision') that goes into making each pair.
• •Speak to Value and Comfort: Balance the premium feel with 'affordable price' and consistently message the 'comfort' and 'light weight' nature of the shoes.
• •Maintain a Respectful and Appreciative Tone: Use welcoming language that shows appreciation for customers who value quality and tradition, aligning with 'For those Who Appreciates Quality.'
• •Be Mindful of Cultural Context: Given the name 'Pashteen' and its strong associations, ensure the brand's messaging is sensitive and respectful, focusing on the cultural pride in craftsmanship without making explicit political statements unless that is a deliberate brand strategy.

Social Perception

A brand that is perceived as authentic, high-quality, respectful of its heritage, and appreciative of its customers. While being mindful of the strong regional and political links tied to the name 'Pashteen', the brand focuses on cultural pride in craftsmanship and customer satisfaction.

Copy Examples

• •Discover the art of Pashteen. #PashteenShoe #HandcraftedLeather #PeshawariChappal
• •Handcrafted with care, designed to last, and rooted in tradition.
• •Get 45% off your first pair of Pashteen handcrafted leather chappals and enjoy free delivery across Pakistan.
• •Our artisans pour their passion into every stitch, bringing you footwear that’s both a work of art and a promise of comfort.
• •For those Who Appreciates Quality there's Pashteen!