Brand Tone

Accessible, Value-Driven, Practical with a touch of Enthusiasm

Brand Values

• •Convenience
• •Organization
• •Improved Home Living
• •Practical Innovation
• •Customer Service (implied)

Best Practices

• •Maintain a blend of Portuguese descriptions with catchy, English-sounding brand names (e.g., Clear Fresh©).
• •Emphasize free shipping offers to reinforce the value proposition.
• •Use enthusiastic and aspirational language sparingly, focusing more on practicality and convenience.
• •Highlight how products simplify tasks, save space, or improve home organization.
• •Ensure all communication channels provide clear contact information and responsive customer service.

Social Perception

Casa Cozi aims to be perceived as a practical and accessible e-commerce store that provides innovative and convenient solutions for home organization and improvement, focusing on customer satisfaction through value-driven offers and reliable service.

Copy Examples

• •Transforme sua casa no lar dos seus sonhos! (Transform your house into the home of your dreams!)
• •Frete Grátis para todo Brasil. (Free Shipping throughout Brazil.)
• •Organizador Pote para Temperos Frescos Clear Fresh©. (Fresh Spice Jar Organizer Clear Fresh©.)
• •Lixeira Fácil para Gavetas – TapyCozi©. (Easy Bin for Drawers – TapyCozi©.)
• •Choose Casa Cozi and enjoy the best in your home!