Brand Tone

aspirational, sophisticated, and confident

Brand Values

• •Self-Expression and Confidence
• •Quality and Craftsmanship
• •Timelessness and Simplicity
• •Adventure and Freedom
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide
• •Focus on 'You' and Your Story
• •Emphasize Quality and Craftsmanship Subtly
• •Maintain Visual and Textual Harmony
• •Engage and Invite, Don't Just Sell

Social Perception

cultivate a positive image by encouraging user engagement with #Morjoulvibes

Copy Examples

• •Morjoul: Frame Your World. Define Your Journey.
• •See the world differently. Feel the confidence. Live the adventure. Morjoul moves with you. #Morjoulvibes #TimelessDesign #EffortlessStyle
• •Command attention, effortlessly. The Titan isn't just eyewear; it's an aura. Bold lines and handcrafted precision for those who define their own presence. Experience power, redefined.
• •Unlock Your Vision: Introducing the Latest from Morjoul
• •Morjoul: See Beyond. Be Remembered.