Brand Tone

Evocative & Aspirational, Sophisticated & Elegant, Caring & User-centric, Natural & Conscious

Brand Values

• •Sensory Experience & Well-being
• •Quality & Craftsmanship
• •Aesthetic Appeal & Design
• •Eco-Friendliness & Sustainability
• •Personalization & Connection

Best Practices

• •Emphasize Quality and Natural Elements: Consistently highlight the premium nature of the diffusers, the handpicked or curated fragrances, and the natural essential oils and eco-friendly aspects where appropriate, reinforcing the value proposition.
• •Maintain Elegance in Simplicity: Reflect the elegant design and effortless ambiance in the copy.
• •Engage with Storytelling: Share the why behind Scented Bottles – the passion for creating moments of joy and balance.
• •Focus on Sensory Experience and Well-being: Highlight how the scents enhance environments and personal states.
• •Personalize the Connection: Speak directly to the customer's desire to create spaces that reflect their personality and meet their needs.

Social Perception

Customers value good scents, attractive designs, and product longevity/effectiveness. The fragrance and scent market values aesthetics, storytelling, and emotional connection. Consumers are increasingly interested in natural and sustainable ingredients.

Copy Examples

• •Transform your car into a sanctuary of scent with our premium reed diffusers. Elegant design meets handpicked fragrances for an experience that inspires.
• •Curate your perfect space. Our carefully selected scents are designed to reflect your personality and meet your unique needs. Discover the difference a subtle, beautiful fragrance can make.
• •Experience the art of fragrance. Each Scented Bottle is crafted with natural essential oils and sustainable reeds, designed to be kind to you and the planet.
• •Elevate your everyday moments. Our elegant car diffusers are more than just air fresheners; they're stylish decor pieces that bring joy and balance to your journey.
• •Discover effortless ambiance. No fuss, just pure, sophisticated fragrance that makes every moment a little more special.