Brand Tone

Whimsical & Enchanting, Sentimental & Heartfelt, Delicate & Feminine, Personal & Caring

Brand Values

• •Self-Expression & Individuality
• •Love & Connection
• •Quality & Craftsmanship
• •Inspiration & Empowerment
• •Beauty of Nature & Everyday Magic
• •Joy & Cherished Memories
• •Uniqueness

Best Practices

• •Embrace Whimsical Language: Consistently use words that evoke magic, delicacy, nature, and emotion (e.g., "enchanting," "dreamy," "flutter," "cherish," "sparkle").
• •Storytelling is Key: Frame product descriptions and social media posts around the stories they can tell or the emotions they represent (e.g., transformation, love, cherished memories, self-expression). Connect with the symbolic meanings of butterflies.
• •Maintain Visual Consistency: Ensure all photography and videography align with the delicate, feminine, and light aesthetic. Soft lighting, natural elements, and a focus on detail will reinforce the brand tone.
• •Personalize Interactions: When responding to comments or inquiries, maintain a warm, friendly, and caring tone. Reinforce the "handmade with love" aspect where appropriate.
• •Highlight the "Why": Regularly reiterate the brand's values – the inspiration from nature, the joy of gifting, the importance of self-expression, and the desire to create lasting, cherished pieces. Connect this back to the "Our Story" narrative.

Social Perception

Positive (from those who have interacted), Emerging Brand Awareness, Associated with Gifting and Emotion, Handmade Appeal

Copy Examples

• •Let your spirit take flight. ✨ Our new Fluttering Grace Necklace isn't just jewelry; it's a whisper of transformation and a tiny reminder of the magic within you. Handcrafted with love, for your unique story.
• •More than a gift, it’s a memory held close. This Mother’s Day, give her a piece of Butterfly Keep – a delicate treasure as unique and beautiful as her love. Crafted to be cherished, year after year.
• •Each piece a tiny world of wonder. 🦋 Our artisans pour their hearts into every handmade creation, like our enchanting Butterfly Diorama Boxes. Bring home a sprinkle of magic, uniquely yours.
• •Your story, beautifully told. Engrave a special date, a whispered name, or a secret wish on our customizable pendants. Let Butterfly Keep craft a piece that’s uniquely, wonderfully you.
• •At Butterfly Keep, we believe in everyday enchantment. From the delicate flutter of a butterfly's wings to the sparkle in a loved one's eyes, our jewelry is here to capture those precious moments. Find your sparkle.