Brand Tone

Aspirational yet Accessible, Celebratory & Empowering, Trustworthy & Customer-Focused, Enthusiastic & Trendy (on Instagram), Informative & Helpful

Brand Values

• •Quality Craftsmanship
• •Affordability & Accessibility
• •Tradition & Heritage
• •Customer Satisfaction
• •Authenticity
• •Empowerment & Self-Expression
• •Proudly Indian

Best Practices

• •Embrace Storytelling: Share the inspiration behind collections, the craftsmanship involved, and how the jewelry can make the wearer feel. Connect with the cultural significance of the designs.
• •Balance Elegance with Enthusiasm: Use sophisticated language on product pages and in "About Us" sections, while allowing for more vibrant, emoji-friendly, and direct language on social media, always aligning with the core values of beauty and celebration.
• •Spotlight Customer Experiences: Regularly feature genuine customer photos (with permission) and testimonials to build trust and social proof, reinforcing the "special, confident, and beautiful" feeling the brand aims to evoke.
• •Maintain Visual Consistency: Ensure that all imagery (website, social media, ads) reflects the brand's aesthetic – elegant, well-lit, showcasing the jewelry's beauty and detail, whether on models or as product shots.
• •Educate and Inspire: Beyond just selling, provide value through content like styling tips (as already done on the website), how to care for imitation jewelry, or the stories behind different traditional Indian jewelry styles. This reinforces expertise and passion.

Social Perception

Positive (from curated testimonials), Appreciation for Design & Craftsmanship, Seen as a Go-To for Occasion Wear, Trust in Quality for Price

Copy Examples

• •Instagram Post (New Bridal Collection): "Unveil your radiance. ✨ Our new bridal collection is here to weave dreams into reality. Handcrafted with love, designed for your forever. DM us to find the piece that tells your unique story. #AarohiBridal #IndianWedding #TimelessElegance #AffordableLuxury"
• •Website Banner (Festive Offer): "Shine brighter this festive season! ✨ Discover exquisite handcrafted jewelry from Aarohi Jewels. Tradition meets modern glamour at prices that delight. Shop now and embrace the celebration! [Link]"
• •Product Description (Statement Necklace): "Make every entrance unforgettable. This stunning [Necklace Name] necklace, intricately designed by Indian artisans, blends timeless motifs with a contemporary sparkle. Perfect for those moments when you want to feel extraordinary. Quality craftsmanship, beautifully affordable."
• •Email to Subscribers (Highlighting Craftsmanship): "Dear [Customer Name], At Aarohi Jewels, every piece tells a story of heritage and passion. Our skilled artisans pour their hearts into crafting jewelry that's not just beautiful, but a symbol of Indian artistry. Experience the magic of handcrafted elegance. Explore our latest arrivals. [Link]"
• •Facebook Ad (Targeting affordability & style): "Why choose between stunning and sensible? Aarohi Jewels brings you breathtaking imitation jewelry that celebrates your style without breaking the bank. Look and feel fabulous for every occasion! Shop our collection today. #AarohiJewels #StyleStatement #AffordableElegance #IndianJewellery"