Brand Tone

Emotional & Heartfelt, Personal & Unique, Celebratory & Gift-Oriented, Slightly Whimsical & Aspiring, Helpful & Customer-Focused

Brand Values

• •Personalization & Individuality
• •Memory Making & Cherishing Moments
• •Thoughtfulness & Emotional Connection
• •Quality
• •Customer Satisfaction
• •Joy & Happiness

Best Practices

• •Speak from the Heart: Use language that evokes genuine emotion. Focus on feelings of love, joy, connection, nostalgia, and celebration. Use words like cherish, unforgettable, special, heartfelt, unique.
• •Highlight Personalized and Unique: Consistently emphasize the custom nature of the products. Explain how personalization makes the gift more meaningful and one-of-a-kind.
• •Focus on the Why Behind the Gift: Connect the product to the occasion or the sentiment. Is it to celebrate an anniversary? To remember a special place? To show appreciation? Let the copy reflect that purpose.
• •Use Storytelling (Even Miniatures): Briefly paint a picture of the moment the gift will create or the memory it will preserve. For instance, Imagine their smile when they unwrap a map of the stars from that unforgettable night.
• •Maintain a Warm and Approachable Voice: Even when being elegant, the tone should feel inviting and friendly. Address the customer directly (using you and your) and speak as if you're helping them find the perfect, meaningful item. Ensure consistency across all platforms, adjusting for the nuances of each (e.g., Instagram might be more emoji-friendly than a formal product description, but the core emotional tone should remain).

Social Perception

Hadi Hudi is perceived as a provider of unique gifts, with a focus on special occasions, aesthetically pleasing products, emotionally resonant marketing, and a primarily Turkish-speaking audience engagement.

Copy Examples

• •The Night We Met, Forever Aligned. Capture the stars that witnessed your unique moment. Create your custom star map and hold a piece of the universe that belongs only to you. A timeless gift for a love that's written in the stars.
• •Her Story, Blooming Bright. Each flower tells a part of her journey. Gift a custom Birth Flower Bouquet, beautifully illustrating the blooms that represent her unique spirit and those she holds dear. A deeply personal touch for someone truly special.
• •Wear Your Story, Close to Your Heart. Elegantly crafted, uniquely yours. Our Custom Name Necklaces are more than just jewelry; they're a whisper of identity, a cherished emblem of who you are or a loved one you hold dear. The perfect personalized treasure.
• •More Than a Gift, It's a Memory Forged in Love. This [Occasion, e.g., Anniversary], go beyond the ordinary. Explore our collection of personalized treasures – from the stars that marked your beginning to the name you cherish most. Give a gift that speaks volumes. Give Hadi Hudi.
• •The Streets That Shaped Your Story. Remember where it all began, the adventures you shared, or the place you call home. Our custom City Maps are a beautiful way to chart your journey and keep those cherished locations alive. A meaningful piece for any wall.