Brand Tone

Devotional & Respectful, Culturally Rooted & Authentic, Positive & Enriching, Accessible & Everyday, Professional (on LinkedIn)

Brand Values

• •Authenticity
• •Quality
• •Cultural Heritage
• •Customer Enrichment
• •Accessibility & Convenience
• •Empowerment (as stated on LinkedIn)

Best Practices

• •Create a Brand Voice Guide: Document the key elements of Sobhagya's tone (devotional, authentic, positive, accessible) and share it with everyone involved in content creation. Include examples of do's and don'ts.
• •Understand Your Audience Segments: While the overarching tone is consistent, slightly tailor the emphasis depending on the product and target audience (e.g., more reverence for puja items, more lifestyle-focused for general home decor).
• •Use Storytelling: Share the stories behind the products, their cultural significance, or how they are made, to reinforce authenticity and heritage. This naturally lends itself to a richer, more engaging tone.
• •Maintain Consistency Across Platforms: Ensure the tone used on the website aligns with social media posts, product descriptions, email marketing, and customer service interactions. While LinkedIn might be more formal, the core values of authenticity and cultural connection should still shine through.
• •Review and Refine Regularly: Periodically review all public-facing copy to ensure it still aligns with the defined brand tone and values. Gather feedback, if possible, on how the brand's communication is perceived.

Social Perception

Positive Association with Spirituality, General Retailer, Trust & Reliability (to be established)

Copy Examples

• •Embrace divine blessings in your home. Our authentic Puja Samagri is carefully sourced to honor sacred traditions and bring peace to your rituals. Shop Sobhagya for items that connect you to your faith.
• •Let your home tell a story of heritage. Discover handcrafted Indian decor at Sobhagya – pieces that don't just beautify your space but enrich it with culture and timeless elegance.
• •Drape yourself in tradition. Sobhagya's ethnic wear collection blends authentic Indian craftsmanship with quality fabrics, ensuring you look and feel connected to your roots on every special occasion.
• •From sacred moments to everyday needs, Sobhagya brings India's essence to your doorstep. Explore authentic spiritual items, vibrant decor, and daily essentials that fill your life with positivity and tradition.
• •✨ Start your week with serenity. 🙏 Explore our collection of handpicked spiritual items designed to bring peace and positive energy into your daily life. #Sobhagya #IndianTradition #SpiritualLiving #PositiveVibes