Brand Tone

Aspirational, Empowering, Practical, Reassuring, Direct & Sales-Oriented

Brand Values

• •Customer Focus
• •Quality & Excellence
• •Style & Confidence
• •Versatility & Practicality
• •Diversity (in selection)

Best Practices

• •Highlight customer benefits (e.g., 'Dresses that flatter *you*,' 'enhance *your* curves,' 'match *your* lifestyle').
• •Balance aspiration with practicality, grounding messages in comfort, quality, and versatility.
• •Maintain consistency in tone and messaging to avoid customer confusion.
• •Align all content with the brand's commitment to quality and practicality.
• •Emphasize customer-centric language and address their needs directly.

Social Perception

Project a passionate commitment to quality and practicality for customers while addressing potential confusion from similarly named entities by reinforcing brand identity and focusing on positive customer experiences.

Copy Examples

• •Elevate your style with our latest collection.
• •Enhance your curves and feel confident in our expertly designed pieces.
• •Experience the perfect blend of comfort and style for your everyday routine.
• •Free shipping on orders £49 – shop now and discover quality and excellence.
• •Find the perfect items to match your lifestyle and needs.