Brand Tone

Inconsistent: Aims for luxury and accessibility but is sometimes diluted by unrelated content. The tone should be elevated yet approachable, emphasizing value and customer satisfaction.

Brand Values

• •Accessibility
• •Luxury (affordable)
• •Value
• •Customer Satisfaction
• •Hands-on Operations

Best Practices

• •Regularly audit content on all channels to ensure it aligns with the desired tone and values.
• •Focus on home decor content, avoiding unrelated videos.
• •Maintain consistency with the 'Luxury You Deserve, Prices You'll Love' slogan.
• •Ensure all customer interactions reflect a commitment to accessibility.
• •Actively manage e-commerce tools and address issues promptly and professionally.

Social Perception

Mixed: Aims to be perceived as a purveyor of affordable luxury in home decor, but inconsistent content and negative app reviews may affect this perception. Perceived as hands-on in operations.

Copy Examples

• •Indulge in Luxury Without Breaking the Bank. Discover our curated home decor collections.
• •Your Dream Home, Now Within Reach. Experience luxury you deserve, prices you'll love.
• •Transform Your Space with Orynza. Affordable luxury for every room.
• •Elevate Your Living. Explore our new arrivals and exclusive offers.
• •Create a sanctuary. Luxury home decor at prices you'll adore.