Brand Tone

Innovative, Solution-Oriented, Passionate, Community-Focused, Approachable, Supportive (Kindness), Quality-Conscious, Ergonomic, and Eco-Conscious.

Brand Values

• •Proximity
• •Passion
• •Kindness
• •Innovation
• •Quality & Performance
• •Sustainability/Eco-Design
• •Transparency
• •Safety

Best Practices

• •Speak the Climber's Language: Use terminology and address pain points that resonate with climbers (e.g., "belay neck," "crush your projects," "skin-friendly"). This shows understanding and builds "Proximity."
• •Highlight "Smart" Solutions & Innovation: Consistently emphasize how YY Vertical products offer intelligent designs and innovative features that solve problems or enhance the climbing experience. Use words like "innovative," "smart," "solution," "well-thought-out."
• •Infuse Passion and Enthusiasm: Let the genuine love for climbing and vertical sports shine through. Use active, energetic language. Connect with the "Passion" value.
• •Emphasize Quality, Comfort, and Ergonomics: Detail the craftsmanship, materials (like poplar wood), and design considerations that contribute to product performance and user comfort. This reinforces their commitment to quality.
• •Maintain a Supportive and Encouraging Voice: Frame messaging around helping climbers achieve their goals and enjoy their sport more. Reflect the "Kindness" value by being approachable and focusing on the climber's journey and well-being. Incorporate their commitment to sustainability and safety where relevant.

Social Perception

Highly Regarded for Innovation and Quality, Trusted by Climbers, Supportive of the Climbing Journey, Eco-Conscious Efforts Appreciated, French Brand with International Reach.

Copy Examples

• •Headline: Elevate Your Climb. Smart Gear for Peak Performance. Body: At YY Vertical, we're climbers too. That’s why we obsessively design innovative gear that feels right, works flawlessly, and supports your every move on the wall. Discover the difference passion makes.
• •Headline: Train Smarter, Climb Harder. YY Vertical Hangboards. Body: Unlock your potential with our ergonomically designed hangboards. Crafted from skin-friendly wood and packed with features, they're the perfect partner to help you crush your projects. Because your progress is our passion.
• •Headline: Neck Pain? Belay Smarter with YY Vertical Glasses. Body: Keep your eyes on your climber and say goodbye to belay neck. Our original and innovative belay glasses offer comfort and clarity, so you can focus on what matters – a safe and enjoyable climb.
• •Headline: Your Journey, Our Support. From Warm-Up to Recovery. Body: YY Vertical is with you every step of the way. Explore our range of thoughtfully designed accessories, from chalk bags that perform to massage tools that restore. We’re committed to helping you love every moment of your vertical life.
• •Headline: Designed with Passion, Built for the Vertical World. Body: We pour our love for climbing into every product we create. Experience the YY Vertical difference: innovative design, uncompromising quality, and a shared passion for the ascent. Join our community.