Brand Tone

Practical and Direct, Value-Oriented, Broadly Appealing/General, Service-Oriented

Brand Values

• •Innovation
• •Passion
• •Transparency
• •Customer Satisfaction
• •Accessibility/Variety

Best Practices

• •Define Your Core Message and Audience
• •Prioritize Clarity and Simplicity
• •Highlight Value and Convenience
• •Maintain a Positive and Helpful Voice
• •Develop a Style Guide (Even a Simple One)

Social Perception

Largely Unknown/Neutral, Potentially Perceived as a General E-commerce Retailer

Copy Examples

• •Unlock Everyday Solutions! From kitchen gadgets to pet essentials, Valandia offers innovative products at prices you'll love. Enjoy Free Shipping across Brazil!
• •Transform your space with Valandia. Discover stylish and practical home and decoration items to make your house a home, all with the convenience of online shopping and great value.
• •Be the First to Explore! Fresh arrivals at Valandia are here – discover exciting new products to simplify your life and spark joy. Shop now and get inspired!
• •At Valandia, we're passionate about bringing you a wide world of products that combine innovation with affordability. Your satisfaction is our mission. #ValandiaFinds #ShopSmart
• •Still thinking it over? Your Valandia cart has some great finds waiting for you! Complete your order today and enjoy [mention a benefit, e.g., free shipping / a small discount if applicable] on these fantastic items.