Brand Tone

Creative & Artistic, Friendly & Approachable, Celebratory & Joyful, Reliable & Experienced

Brand Values

• •Creativity & Customization
• •Quality
• •Customer Satisfaction
• •Community & Celebration
• •Family & Team

Best Practices

• •Embrace "Creative & Celebratory" Language: Use words that evoke joy, artistry, and special moments. Highlight the customizable nature of your products and the skill of your bakers and artists.
• •Maintain a Friendly & Approachable Voice: Write as if you're talking to a friend about their exciting upcoming event. Be warm, welcoming, and helpful in all communications.
• •Showcase Experience & Reliability (Subtly): While celebrating creativity, subtly weave in your long history and commitment to quality to build trust and reassure customers. Phrases like "trusted by Calgary for X years" can be effective.
• •Focus on "Their" Vision: Continuously emphasize that you are there to bring the *customer's* ideas to life ("your ideas in icing"). This makes the customer the hero of the story.
• •Be Visually Consistent: Ensure that the language used in social media captions, website text, and email marketing aligns with the visual presentation of your cakes – vibrant, artistic, and high-quality.

Social Perception

Highly Regarded for Custom Designs, Trusted for Special Occasions, Known for Quality & Taste, Reliable Service, Considered a Calgary Staple

Copy Examples

• •Headline: Your Vision, Our Icing: Let's Bake Memories Together! Body: Dreaming of the perfect cake for your next celebration? At Cakeworks, we transform your ideas into delicious, edible art. For over 30 years, Calgary has trusted us to make life's moments a little sweeter. What can we create for you?
• •Headline: More Than Just Cake – It's a Cakeworks Creation. Body: From whimsical birthdays to elegant weddings, our talented artists craft every cake with passion and precision. Taste the difference experience makes. Celebrate with Cakeworks.
• •Headline: Got a Theme? We’ve Got the Buttercream! Body: Superheroes, storybooks, or sophisticated chic – no idea is too big or too small for our creative team. Let us bring your unique vision to life with a custom cake that’s as delightful to look at as it is to eat.
• •Headline: Celebrating Calgary, One Slice at a Time Since 1993. Body: As a family-owned bakery, we’re proud to be part of your special occasions. Our commitment to quality, creativity, and a sprinkle of joy goes into every cake we bake.
• •Headline: Don't Just Order a Cake, Commission a Masterpiece. Body: Your celebrations deserve something extraordinary. At Cakeworks, we're not just bakers; we're cake artists dedicated to making your event unforgettable with a stunning, custom-designed centerpiece.