Brand Tone

inspiring, gentle, and creative

Brand Values

• •Creativity & Originality
• •Passion
• •Customer-Centricity
• •Mindfulness & Relaxation
• •Sustainability

Best Practices

• •Use Empathetic and Encouraging Language: Always frame crafting as an accessible, enjoyable, and stress-free activity. Use words like "create," "imagine," "discover," and "relax." Avoid overly technical jargon and instead focus on the emotional benefit of the products.
• •Center the Founder's Story: Regularly reference the story of Yan and Ben. This reinforces the brand's authenticity and passion, making the company feel more personal and relatable. This narrative of a shared passion is a powerful asset.
• •Focus on the 'Why,' Not Just the 'What': Instead of just describing a sticker kit, describe the feeling it evokes. Is it calming? Nostalgic? Exciting? This approach connects with the customer's desire for an experience, not just a product.
• •Maintain a Consistent Visual Aesthetic: The clean, bright, and colorful visual style seen on Instagram and TikTok should be maintained across all platforms. This visual consistency reinforces the brand's gentle and creative tone.
• •Engage the Community as Fellow Creators: Interact with customers by asking questions, featuring their creations (with permission), and referring to them as artists and creators. This builds a supportive community and reinforces the brand value of making art accessible to all.

Social Perception

The public perceives YYBB ART as a provider of high-quality, fun, and engaging craft supplies. Customers appreciate the unique and creative nature of the products, particularly the 3D sticker scenes. The brand is seen as a source for stress-relieving and enjoyable activities suitable for a wide range of ages. The consistent five-star reviews for specific products indicate a high level of customer satisfaction with both the product quality and the creative experience.

Copy Examples

• •Find Your Calm in a World of Color. Unplug from the noise and piece together a moment of peace. Our DIY Sticker Scenes are more than just a craft; they're your mini-escape to a world of your own making. What will you create today? #yybbart #StickerScene #MindfulCrafting #DIY
• •Give the Gift of Creativity. Searching for a truly unique gift? Surprise them with a journey into creativity. Perfect for crafty friends and anyone needing a little stress relief, our sticker kits are a gift that unfolds into a beautiful experience. Shop the collection now!
• •Feeling stressed? Let's make something cute. Layer by layer... Your tiny world comes to life. Instant satisfaction. ✨ Your daily dose of ASMR and creativity. Find this kit in our shop! #stickers #asmr #satisfying #crafttok #yybbart
• •Just Landed: Your Next Creative Adventure! Hello, creator! We believe that everyone has an artist inside them, waiting to play. Our new collection, inspired by [e.g., enchanted forests, cozy cafes], is here to spark your imagination. Designed with passion by Yan and Ben, each kit is a new story waiting for you to tell. Explore the new arrivals and let's make something beautiful together.
• •Handpicked with an Artist's Eye. Crafted by You. Discover our world of DIY sticker scenes and scrapbooking supplies, designed to inspire creativity and bring moments of joy and relaxation to your day.