Brand Tone

Friendly, approachable, helpful, informative, family-oriented, and convenience-focused

Brand Values

• •Convenience
• •Quality Experience
• •Local Focus
• •Sustainability
• •Family Enjoyment

Best Practices

• •Highlight the convenience of delivery and pickup services.
• •Emphasize the quality and reliability of rental equipment.
• •Incorporate local references to build trust and community connection.
• •Subtly reinforce the sustainability aspect of renting versus buying.
• •Use imagery and language that appeals to families and beach lovers.

Social Perception

A trusted, local service that makes beach holidays easy, enjoyable, and sustainable for families visiting the Fraser Coast.

Copy Examples

• •"Let us take the hassle out of your beach day! We deliver right to your accommodation or the beach."
• •"Holiday like a local with our insider tips for the best spots in Hervey Bay."
• •"Create the ultimate beach day out with our CoolCabanas, comfy chairs, and convenient beach carts."
• •"Support local and sustainable tourism by renting our high-quality beach gear."
• •"Making family beach days easier and more enjoyable with our range of baby equipment and beach essentials."