Brand Tone

Informal, Approachable, Problem/Solution Oriented & Practical, Sales-Driven & Urgent (subtly)

Brand Values

• •Convenience
• •Value for Money/Affordability
• •Practicality/Problem-Solving
• •Customer Satisfaction

Best Practices

• •Maintain Key Selling Propositions: Always highlight core benefits like "paga al recibir" (pay upon delivery) and "envío gratis" (free shipping) as these are strong trust-builders and purchase incentives for the target audience.
• •Show, Don't Just Tell (Visuals and Demos): Continue leveraging video content (like TikToks) that demonstrates the products in use, showing their effectiveness and ease of use in a relatable, unpolished way.
• •Emphasize practical problem-solving in product descriptions.
• •Use informal and approachable language in all communications.
• •Highlight exclusive discounts and value for money.

Social Perception

Emerging/Niche, Helpful/Innovative (for its niche), Trust (being built)

Copy Examples

• •"Paga al recibir y el envio es gratis" (Pay upon delivery and shipping is free)
• •SolarMax Kit "Solar power, always with you."
• •Innovador DRENACLEAN (innovative DRENACLEAN)
• •Innovador spray impermeabilizante (innovative waterproofing spray)
• •Emprendimiento el camino a la felicidad Cambio de Mentalidad (Entrepreneurship the path to happiness, Change of Mindset)