Brand Tone

Artisanal, Passionate, Accommodating, Expert yet approachable, Educational without being pretentious, Personal, Direct.

Brand Values

• •Accessibility and Inclusivity
• •Fusion of Cultures
• •Craftsmanship and Customization
• •Authenticity and Respect
• •Direct-to-Creator Connection

Best Practices

• •Lead with Passion, Follow with Details
• •Emphasize "For You"
• •Use a Teacher's Tone, Not a Salesman's
• •Bridge the Two Cultures
• •Maintain an Open Dialogue

Social Perception

Perceived as a niche, specialized artisan brand focusing on custom solutions. Builds trust and a positive, personal perception, seen as a passionate, high-quality, personalized service. Provides solutions for common problems like sizing and accessibility for traditional Japanese wear, promoting cultural appreciation through fusion.

Copy Examples

• •Where timeless Japanese elegance meets a touch of Western charm. This new floral fabric just arrived, and we can already envision it as a stunning custom haori. Imagine the soft drape, tailored perfectly to your measurements. This isn't just clothing; it's your story, woven into every thread. What would you create with it? DM us to start designing your dream piece. #Yowasai #CustomKimono #HandmadeFashion #JapaneseStyle #CulturalFusion
• •Ever dreamed of wearing a kimono but couldn't find your size? At YōWasai, we believe the beauty of Japanese tradition should be for everyone. We specialize in handmade, custom-fit kimonos, haori, and more, blending classic silhouettes with unique Western fabrics. Let's create a piece that's authentically you. Discover the art of accessible kitsuke. Learn more on our website!
• •Your Kimono, Your Way. Experience the harmony of Japanese tradition and modern comfort. Handcrafted, made-to-measure garments designed to fit your unique shape and style. Explore the collection.
• •Embrace the summer breeze in a yukata made just for you. Lighter and more casual than a formal kimono, our custom yukata is the perfect garment for festivals or relaxed evenings. Choose from our curated selection of breathable fabrics—from traditional Japanese-inspired prints to contemporary Western patterns—and we will handcraft it to your exact measurements. The result is a comfortable, elegant piece that celebrates your individuality.
• •Custom-Made Kimono Jacket (Haori) - Handmade to Your Size, Japanese Style with Western Fabrics, Artisan Clothing, Personalized Gift