Brand Tone

Caring and Passionate, Trustworthy and Scientific, Natural and Eco-conscious, Informative and Educational

Brand Values

• •Pet Wellness
• •Natural Solutions
• •Efficacy
• •Environmental Responsibility
• •Transparency and Trust
• •Innovation

Best Practices

• •Consistently highlight the natural origins of ingredients and the eco-friendly approach in all communications.
• •Use language that reflects a deep understanding of the pet-owner bond and a sincere concern for animal well-being.
• •Mention the scientific backing and effectiveness of the products in an accessible way, building trust without overwhelming the audience with jargon.
• •Provide helpful information and advice, positioning the brand as a knowledgeable partner in pet care.
• •Communicate openly about ingredients, processes (where appropriate), and the brand's commitment to safety and quality.

Social Perception

Dedicated, nature-focused, and science-backed brand committed to pet health and the environment.

Copy Examples

• •Because they deserve nothing less.
• •Leaf and Fur partners with leading scientists to create innovative, eco-conscious solutions you can trust for effective flea, tick, and skin care.
• •We believe in transparency and the proven effectiveness of nature's best ingredients.
• •Join our movement towards a healthier world for every furry companion.
• •Explore our blog for tips and embrace the gentle strength of nature.