Brand Tone

Charming, Playful, and Aspirational

Brand Values

• •Creativity and Originality
• •Quality and Craftsmanship
• •Nostalgia and Modernity
• •Joy and Celebration
• •Philanthropy

Best Practices

• •Embrace British Whimsy
• •Tell a Story
• •Highlight the "Why"
• •Focus on the Feeling
• •Maintain a Playful Confidence

Social Perception

Yvonne Ellen is perceived as a high-quality, covetable, and highly giftable brand, bringing fun, elegance, and personality to homeware. Collaborations with respected retailers lend it significant credibility, positioning it as a premium yet accessible name. The founder's authentic story of turning passion into business resonates with customers.

Copy Examples

• •Psst... Something charmingly cheeky just arrived.
• •Make your morning cuppa a wild affair! 🦒 Our glorious giraffe is here to add a splash of unexpected joy to your daily routine. Who needs boring mugs anyway? #YvonneEllen #MorningGlory #CheekyCharm
• •Gifting, but make it gorgeous. Find utterly unique presents they’ll treasure forever. (And feel terribly smug about it!)
• •Unleash a little bit of wild at your dinner table. This daringly delightful bone china plate features a rather dapper cheetah, ready to bring a touch of playful glamour to any meal. Finished with a deluxe gold leaf trim, it's perfect for those who dine on the wild side.
• •Tired of the ordinary? So are we. At Yvonne Ellen, we believe your home should be as full of personality as you are. Discover our quirky, hand-designed tableware and gifts and add a little intrigue to every day.