Brand Tone

Empowering & Supportive, Inclusive, Positive & Encouraging, Informative & Professional, Approachable & Friendly, Conscious & Responsible

Brand Values

• •Empowerment of Women
• •Support & Comfort
• •Quality & Professionalism
• •Inclusivity
• •Sustainability
• •Innovation
• •Customer-Centricity

Best Practices

• •Speak Directly to "Her" with Empathy: Use "you" and "your" frequently. Address the challenges and aspirations of active women (e.g., finding a supportive bra, feeling confident, balancing life and fitness).
• •Lead with Empowerment and Benefits: Focus on how the product enables her (e.g., "Unleash your potential," "Conquer your workout") rather than just listing features. Translate features into tangible benefits (e.g., "moisture-wicking fabric *keeps you cool and dry so you can push further*").
• •Maintain an Inclusive and Positive Voice: Use language that welcomes all body types and fitness levels. Celebrate effort and progress. Avoid overly technical jargon unless clearly explained. Ensure visual content consistently reflects this inclusivity.
• •Weave in Values Naturally: Subtly reinforce brand values like sustainability (e.g., "Kind to your skin, kinder to the planet") or quality (e.g., "Crafted for comfort that lasts") within product descriptions and broader messaging.
• •Be Authentic and Relatable: Share real customer stories or user-generated content (with permission). Use a conversational yet confident tone that feels like a supportive friend or trusted expert. Avoid hyperbole; let the product quality and customer experiences speak.

Social Perception

Customers generally perceive Yvette® as a provider of high-quality, supportive, and comfortable activewear, particularly sports bras, at a reasonable price point. The brand is appreciated for its focus on functionality, offering good support for various impact activities and for different body types, including larger busts. There's a growing positive perception regarding their sustainability efforts with the Echo collection. The inclusive sizing is a noted positive, making the brand accessible to a wider range of women. Reviewers often mention the softness of the fabrics and the stylish designs. While mostly positive, some isolated concerns include longer shipping times or specific fit/feature preferences (e.g., padding thickness, strap comfort for certain individuals).

Copy Examples

• •Headline: Your Power, Our Support. Body: Move with fearless confidence. Yvette sports bras are engineered by women, for women, delivering uncompromising support and comfort that lets you focus on crushing your goals. Feel the difference true support makes. #YvetteSupportsYou
• •Headline: Embrace Every Move. Body: From high-intensity sprints to calming yoga flows, our activewear is designed to move with you. Experience the freedom of buttery-soft, breathable fabrics and designs that celebrate your strength. Discover your perfect fit with Yvette.
• •Headline: Sustainably Strong. Consciously Crafted. Body: Feel good inside and out. Our Echo Collection blends peak performance with eco-friendly materials, because supporting you and supporting the planet go hand-in-hand. Make your impact, minimize your footprint.
• •Headline: Confidence Woven In. Body: It’s more than just activewear; it’s a feeling. Yvette is dedicated to making every woman feel powerful and comfortable in her own skin. With inclusive sizing and designs for every body, step into your strength.
• •Headline: Designed for Your Hustle. Built for Your Life. Body: Don’t let anything hold you back. Yvette activewear offers the perfect fusion of high-performance technology and everyday comfort, so you can transition seamlessly from workout to whatever’s next. Be active, be daring, be inspired.