Brand Tone

Luxurious & Sophisticated, Elegant & Refined, Modern & Innovative, Confident & Authoritative, Conscious & Evolving (Striving)

Brand Values

• •Craftsmanship & Savoir-Faire
• •Quality
• •Heritage & Tradition
• •Innovation & Creativity
• •Timelessness & Modernity
• •Responsibility (Aspired)

Best Practices

• •Emphasize Heritage with Modern Relevance: Always weave in the brand's rich history and Parisian roots, but frame it in a way that highlights its current innovation and contemporary appeal. Avoid sounding dated.
• •Spotlight Craftsmanship and Quality Materials: Use descriptive and evocative language to detail the artisanal processes, the origin of materials (where positive, e.g., "ethically sourced mink," "upcycled shearling"), and the luxurious feel of the products.
• •Maintain a Tone of Understated Luxury: The language should be sophisticated and elegant, but not overly boastful or ostentatious. Yves Salomon is about "cool, modern and unostentatious" luxury. Focus on intrinsic value rather than overt branding.
• •Address Sustainability Proactively and Transparently: When discussing fur and materials, be direct about the brand's initiatives (Resource Pact, Furmark, upcycling). Acknowledge the journey towards greater responsibility, using clear and factual language rather than vague claims.
• •Create Distinct Voices for Sub-Lines (if applicable) while maintaining Core DNA: While the overarching tone is luxurious, lines like "ARMY" can adopt a slightly edgier, more contemporary voice, and "Editions" can speak to design connoisseurs, yet all should clearly stem from the core Yves Salomon values of quality and craftsmanship.

Social Perception

Yves Salomon is widely recognized as a prestigious name in luxury outerwear and fur, known for its exceptional quality and Parisian chic. It's associated with high fashion and has supplied renowned couture houses.

Copy Examples

• •Headline: The Art of Warmth, Mastered in Paris. Body: Since 1920, Yves Salomon has translated the poetry of Parisian design into exceptionally crafted outerwear. Discover enduring elegance and innovative warmth in our latest collection, where heritage techniques meet contemporary vision. Each piece, a testament to our ateliers' passion for quality and timeless style.
• •Headline: Beyond the Season: An Yves Salomon Investment. Body: We believe true luxury is timeless. Our coats and jackets are meticulously crafted from the finest furs, shearlings, and technical fabrics, designed not just for a fleeting trend, but for a lifetime of style and comfort. Experience the enduring appeal of Yves Salomon.
• •Headline: ARMY: Urban Edge, Parisian Soul. Body: The Yves Salomon ARMY line redefines utilitarian chic. Iconic parkas and modern outerwear essentials, infused with luxurious detailing and unparalleled craftsmanship. For the discerning individual who navigates the city with confidence and style.
• •Headline: Innovation Woven into Tradition. Body: At Yves Salomon, our heritage is a source of inspiration, not limitation. We continually explore new materials, pioneering techniques, and sustainable practices to bring you outerwear that is both exquisitely crafted and consciously made. Explore our commitment to the future of luxury.
• •Headline: Yves Salomon Editions: Where Couture Meets Interiors. Body: An extension of our creative vision, Yves Salomon Editions brings the Maison's dedication to artisanal skill and luxurious materials into your living space. Discover unique design pieces, born from collaborations with visionary artists and our Parisian ateliers.