Brand Tone

Empowering, feminine, expressive, confident, authentic

Brand Values

• •Femininity
• •Self-Expression
• •Individuality
• •Confidence
• •Empowerment

Best Practices

• •Define a clear style guide for all written content, focusing on consistent language and terminology related to 'femininity' and 'self-expression'.
• •Use inclusive and empowering language that resonates with the target audience of women seeking to express their personal style.
• •Incorporate visuals that complement the brand's tone and values, showcasing diverse women confidently expressing themselves through clothing.
• •Actively monitor and engage with online conversations about the brand, addressing any negative feedback and reinforcing the brand's positive message.
• •Collaborate with influencers who embody the brand's values of self-expression and confidence to create authentic and engaging content.

Social Perception

A brand that empowers women to express their individuality through clothing, fostering confidence and self-love. A brand that is focused on inclusivity and helping women to express themselves.

Copy Examples

• •"Timassi: Dress your story. Express yourself with confidence."
• •"Unleash your inner radiance with Timassi's curated collection. Designed for you, defined by you."
• •"Timassi celebrates individuality. Find the perfect pieces to showcase your unique style."
• •"More than just clothes, Timassi is a statement. A statement of self-love and unapologetic expression."
• •"Embrace the power of self-expression. Shop the Timassi collection and redefine your style narrative."