Brand Tone

helpful, informative, and eco-conscious

Brand Values

• •Eco-friendliness/Sustainability
• •Quality
• •Customer Satisfaction & Service
• •Customization & Variety
• •Accessibility & Wholesale

Best Practices

• •Prioritize "Eco-Conscious" Language: Consistently use terms like "sustainable," "eco-friendly," "100% cotton," "reusable," and "planet-friendly" to reinforce the core value of environmental responsibility. Explain *how* the products support this (e.g., "reduce plastic waste").
• •Be Genuinely Helpful and Informative: Provide clear, concise, and accurate information about products, materials, customization processes, and ordering. Anticipate customer questions and answer them proactively in product descriptions and FAQs.
• •Emphasize Quality and Durability (with Honesty): While highlighting the quality of materials and craftsmanship, ensure descriptions are accurate and avoid over-promising, especially regarding aspects that have previously led to complaints (e.g., color precision, exact sizing for custom items). If variations are possible, mention it.
• •Maintain a Positive and Solution-Oriented Tone in Customer Interactions (Across All Channels): Even when addressing complaints or issues, strive for an empathetic, understanding, and solution-focused tone. This should be consistent from marketing copy to customer service responses to rebuild trust where it might be lacking.
• •Showcase Versatility and Customization Benefits: Focus on how the bags can be used for various purposes (shopping, events, gifting, branding) and how customization allows customers (both individual and corporate) to achieve their specific goals or express their identity. Use customer stories or examples where possible.

Social Perception

The brand is recognized as a significant producer and supplier of cotton and canvas bags in Turkey, and seen as a source for customizable and promotional items. While many customers express satisfaction, inconsistencies in production quality for custom orders and challenges in customer service responsiveness impact its overall social perception.

Copy Examples

• •Headline: Your Vision, Our Eco-Friendly Canvas: Custom Bags Made Sustainably. Body: Looking for a unique way to express yourself or promote your brand? At İşte Çanta, we craft high-quality, 100% cotton bags that are as kind to the earth as they are stylish. Tell us your design, and we'll bring it to life!
• •Headline: Ditch the Plastic, Embrace the Style: Discover Our Durable Tote Bags. Body: Make a statement for a cleaner planet with every carry. Our range of reusable fabric bags offers the perfect blend of practicality and eco-conscious design. Strong, washable, and endlessly versatile – find your perfect companion today.
• •Headline: Wholesale Solutions for a Greener Promotion. Body: Elevate your next event or marketing campaign with custom-printed promotional bags from İşte Çanta. We offer bulk orders on a variety of eco-friendly materials, ensuring your brand stands out responsibly. Get a quote for your eco-conscious merchandise now!
• •Headline: Quality You Can Feel, Designs You'll Love. Body: From sturdy canvas shoppers to chic personalized clutches, every İşte Çanta bag is made with care and attention to detail. Explore our collection, featuring diverse styles and the option to add your unique touch. Experience the difference of truly well-crafted, sustainable bags.
• •Headline: Got a Question About Your Custom Bag? We're Here to Help! Body: Planning a special order or need details about our materials and printing options? Our dedicated team is ready to guide you through every step, ensuring your vision for the perfect eco-friendly bag becomes a reality. Contact us for personalized support.