Brand Tone

friendly, approachable, authentic, youthful, and positive

Brand Values

• •Self-expression and Empowerment
• •Cruelty-Free
• •Quality and Affordability
• •Mexican Pride/Local Production
• •Joy and Positivity
• •Authenticity and Relatability

Best Practices

• •Embrace Yuya's Voice (but adapt for the brand): While the brand stems from Yuya, ensure the copy focuses on the product benefits and brand values, using her characteristic warmth and positive language. Maintain the use of terms like "Guapuras."
• •Prioritize Positivity and Empowerment: All copy should aim to uplift and empower the customer, making them feel good about themselves and their choice to use the products. Focus on joy, experimentation, and self-expression.
• •Consistently Highlight Key Values: Always integrate core values like "cruelty-free" naturally within product descriptions, social media posts, and ads. Mention the "made with love" and "Mexican hands" aspects where appropriate to reinforce brand identity.
• •Keep it Approachable and Relatable: Avoid overly technical jargon. Use clear, simple, and friendly language that resonates with a broad audience, similar to how a friend would recommend a product.
• •Visual and Textual Harmony: Ensure that the playful, colorful, and positive visual identity of the brand is matched by equally vibrant and cheerful copywriting across all platforms.

Social Perception

Positive association with Yuya, generally positive customer feedback, appreciation for cruelty-free stance, mid-range accessibility, strong community engagement

Copy Examples

• •Guapuras, get ready to play! ✨ Our new 'Sueños de Color' palette is here to help you express every vibrant part of you. Cruelty-free, full of pigment, and made with all our love, just for you! Let's dance with color! #BailandoJuntos #YuyaMakeup #ColorYourWorld
• •Find your perfect pout with our 'Confianza' lipstick! 💋 A creamy, dreamy formula that glides on smoothly, because feeling beautiful should always be this easy and fun. P.S. It's 100% cruelty-free, because we love our furry friends as much as we love a gorgeous lip! #LabiosFelices #YuyaBailandoJuntos
• •A little treat for our Guapuras! 💖 Inside: Your new fave cruelty-free goodies!
• •Lashes that reach for the stars! 🌟 Our 'Mirada Mágica' mascara gives you the volume and length you’ve always dreamed of, without harming any animals. Get ready to wink at the world! 😉 #PestañasDeImpacto #BailandoJuntosConYuya #CrueltyFreeBeauty
• •Bailando Juntos: Makeup created with love, by Yuya. For you to shine, your way. ✨ (Always cruelty-free!)