Brand Tone

Friendly and Approachable, Youthful and Vibrant, Authentic and Genuine, Positive and Empowering, Inspirational and Creative

Brand Values

• •Cruelty-Free
• •Authenticity
• •Self-Expression and Individuality
• •Quality and Accessibility
• •Connection and Community
• •Joy and Positivity
• •Mexican Pride

Best Practices

• •Always Embody Yuya's Voice: Maintain a friendly, warm, and slightly playful tone, using familiar terms like "Guapuras" or "apapacho" where appropriate. The voice should feel like Yuya is personally talking to her community.
• •Highlight Cruelty-Free and Core Values: Consistently integrate the cruelty-free message and other brand values (authenticity, joy, self-expression) naturally within the copy. This reinforces what the brand stands for.
• •Use Positive and Inclusive Language: Frame messages in an uplifting and encouraging way. Ensure the language is welcoming to everyone, celebrating diversity and individuality.
• •Incorporate Storytelling: Share the inspiration behind products, involve Yuya's personal anecdotes (where fitting), and create a narrative around the brand that resonates with the community's connection to Yuya.
• •Engage with the Community: Respond to comments and messages with the same friendly and authentic tone. Foster a two-way conversation to maintain the close-knit community feel that is central to the brand.

Social Perception

Highly Positive and Loyal Following, Seen as an Extension of Yuya, Appreciation for Cruelty-Free Stance, Valued for Aesthetics and Affordability, Trusted Brand, Empowering and Inclusive

Copy Examples

• •¡Guapuras! ✨ Get ready to play and shine! Our new 'Sueños de Color' palette is here to fill your days with magic and fun. Which shade will you try first? Let your creativity fly! #BailandoJuntos #YuyaMakeup #ColorYourDreams
• •A little 'apapacho' (cuddle) for your lips! Our 'Mi Amor' lipstick glides on smoothly, giving you that vibrant color you love with a comfy feel. Because you deserve to feel beautiful, always. Cruelty-free, of course! 😉💖 #YuyaLips #HechoConAmor
• •Life is a fiesta, and your makeup should be too! Discover the joy of 'Bailando Juntos' – makeup created with all our love, just for you. Shine bright, be you! ✨ #BailandoJuntosConYuya #CrueltyFreeBeauty
• •Hola, preciosx! 👋 Just a little note to remind you how amazing you are. We've got some new goodies at Bailando Juntos that we think you'll adore. Created with love and always cruelty-free, because taking care of our furry friends makes us happy too! Come see what's new! [Link] #YuyaTeQuiere
• •Want lashes that reach for the stars? 🌟 Our 'Pestañas de Ensueño' mascara is here to make it happen! Get volume, length, and a touch of Yuya's magic in every blink. Let's dance through life with amazing lashes! #BailandoJuntos #DreamLashes #YuyaCosmetics