Brand Tone

Calming and Reassuring, Inspirational and Aspirational, Informative and Helpful, Nurturing and Supportive, Approachable and Friendly

Brand Values

• •Well-being
• •Home as a Sanctuary
• •Health & Vitality
• •Comfort & Relaxation
• •Quality & Efficacy
• •Mindfulness & Presence

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (calming, inspirational, informative, nurturing, approachable), including specific words to use and avoid. Share this with anyone creating content.
• •Prioritize "You" and "Your": Focus the copy on the customer and their experience, feelings, and aspirations (e.g., "Transform *your* space," "Helping *you* find peace"). This reinforces the supportive and nurturing aspect.
• •Use Sensory Language: Incorporate words that evoke feelings of calm, comfort, and well-being (e.g., "gentle," "soothe," "serene," "revitalizing," "whispers"). This aligns with the calming and aspirational tone.
• •Maintain a Positive and Encouraging Outlook: Frame messages around solutions, benefits, and the positive impact of creating a wellness-focused home. Avoid fear-based or overly urgent language.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and any advertisements is harmonious. This builds brand recognition and trust. Regularly review content to ensure alignment.

Social Perception

Emerging Wellness Advocate, Aesthetically Pleasing, Trust and Credibility (Developing), Niche Focus

Copy Examples

• •Breathe easier, live brighter. Our Aura Air Purifier gently whispers away impurities, leaving your home a haven of fresh, clean air. It’s more than just an appliance; it’s your daily invitation to pure tranquility. Create your sanctuary.
• •Unwind your mind and soothe your spirit. ✨ Let the calming dance of mist and gentle aroma from our Serenity Diffuser transform your space into a peaceful retreat. What's your favorite scent for instant relaxation? #InHouseWellness #HomeSanctuary #AromatherapyBliss
• •Your best night's sleep awaits, naturally. Drift into deep, restorative sleep with our collection of natural sleep aids. At InHouse Wellness, we believe your bedroom should be a cocoon of comfort, helping you wake up refreshed and ready to embrace the day. Discover the peace of a truly restful night.
• •Crafting your calm. Explore InHouse Wellness and transform your home into a sanctuary of well-being.
• •Nourish your body from the inside out. Our PureFlow Water Filter ensures every sip is crisp, clean, and revitalizing. Because true wellness starts with the essentials. Here’s to a healthier you, in the comfort of your home. #HealthyHabits #PureWater #InHouseWellness