Brand Tone

Enthusiastic & Playful, Authentic & Trustworthy, Curious & Adventurous, Delightful & Indulgent (yet accessible), Modern & Innovative

Brand Values

• •Authenticity
• •Curiosity & Discovery
• •Quality
• •Inclusivity
• •Joy & Celebration

Best Practices

• •Embrace "Curiosity" in Your Language: Use words and phrases that evoke discovery, adventure, and new experiences. Ask questions to engage the audience's own curiosity (e.g., "Ever tasted real Japanese Muscat Grape mochi?").
• •Highlight Authenticity & Quality Consistently: Always mention "Real Mochi," "Made in Japan," or specific high-quality ingredients to reinforce trust and the premium nature of the product.
• •Keep it Playful and Enthusiastic, Especially on Socials: Use vibrant language, emojis where appropriate (especially Instagram/TikTok), and maintain an upbeat, joyful tone that reflects the "bites of joy" Yuum offers.
• •Focus on the Sensory Experience: Describe the unique textures ("soft," "chewy," "creamy") and the intensity of the authentic flavors. Make it sound as good as it tastes.
• •Be Inclusive in Messaging: Regularly remind your audience about the vegan and gluten-free aspects, making everyone feel welcome to indulge. Frame it as a delicious choice for everyone, not just a restrictive one.

Social Perception

High-Quality Treat, Innovative & Unique, Fun & Shareable, Trustworthy Brand, Exciting & Flavorful

Copy Examples

• •Headline: Unlock a World of Flavour. Body: Tired of the same old snacks? Dive into Yuum's Real Mochi, authentically crafted in Japan. It’s more than a treat, it’s a taste adventure. What will you discover? #CravingForCuriosity
• •Headline: The Tastiest Secret? It's Vegan! Body: Indulge guilt-free with Yuum's luxuriously creamy, vegan mochi. So delicious, you won't believe it's plant-based. Real Japanese ingredients, real joy in every bite.
• •Headline: Don't Just Snack, Experience. Body: Yuum mochi isn't just food, it's a portal to authentic Japanese flavours. Soft, chewy, and bursting with unique tastes like Yuzu and Sakura. Elevate your everyday.
• •Headline: Mochi That Won’t Melt Under Pressure (Or in Your Hand!). Body: Our innovative 'Cream Ice' mochi stays perfectly delicious, frozen or thawed. No drips, no mess, just pure, delightful chewiness. Taste the difference quality makes.
• •Headline: Your Daily Dose of Delicious. Body: From a morning pick-me-up to a surprising dessert, Yuum’s Real Mochi brings a bite of joy to any moment. Which of our 19 authentic Japanese flavours will be your new favourite?